Training Programs and Workshops
Today's smart companies know
that arming their teams with expert training and skills, will make a significant
impact on the bottom line.
By training you and your staff to better understand conversion methodology
and the factors that hurt and help the buying process, you can develop
an environment for ongoing conversion improvement.
I can deliver you long-lasting results with high-quality, high-impact on-site training.
It's affordable,
your staff won't have to leave the office or incur travel expenses.
It's customizable, I use specific examples and recommendations
based on your website and the goals important to you.
Conducting an onsite workshop for your team:
- Ensures that you'll benefit from content customized to your individual website and team. You won't sit in a one-size-fits-all hotel or convention seminar filled with vague generalities. You’ll get detailed, actionable specifics using examples taken from YOUR website.
- Saves you a ton of money over shipping team members to hotel or convention seminars one-by-one.
- Helps everyone buy-in and understand the conversion improvement process, since your entire team will graduate from a customized, results-oriented onsite workshop.
My most popular and frequently requested program is:
Conversion Rate Improvement Workshop
My most popular program, this onsite, team-focused workshop upgrades skills and effectiveness across your entire workgroup. You and your team will gain the knowledge and resources to continually propel your conversion rates higher.
You'll learn tested and proven methods for:
- Improving Usability. Discover how to ensure your design, navigation, eCommerce solution and other website elements are user friendly and contribute to a good user experience.
- Building Trust. Learn how to structure your website, policies, testimonials, copy and brand image to produce strong psychological feelings of trust and credibility with your visitors.
- Maximizing Persuasion. Master the art of creating strong, persuasive copy and harness the profit producing power of a clear and persuasive conversion process, based on tested and proven, psychological buying triggers.
- Testing and Tracking. Generate long term and lasting conversion rate improvements, through scientific testing and tracking of visitor behavior. Learn how to set up and conduct split tests and multivariate tests, what elements to test for maximum results and how to evaluate the results of your test to ensure they are statistically significant.
- and Much, Much More!
This workshop is a highly customized
full day program.
A typical workshop agenda is:
| 9:00 am | to |
4:00 pm | |
| 9:00 | to |
9:15 | Introductions and overview. |
| 9:15 | to |
10:30 | Module 1 - Scientific Testing and Tracking. |
| 10:30 | to |
10:45 | Break - Question and Answer. |
| 10:45 | to |
12:00 | Module 2 - Website Usability. |
| 12:00 |
to |
1:00 | Lunch |
| 1:00 |
to |
2:30 | Module 3 - Building Visitor Trust. |
| 2:30 | to |
2:45 | Break - Question and Answer |
| 2:45 | to |
4:00 | Module 4 - Maximizing Online Persuasion. |