Usability Testing


Warning: file_get_contents(): php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/crdoc/public_html/conversion-blog/wp-content/plugins/digg-digg/include/dd-class.php on line 1745

Warning: file_get_contents(http://feeds.delicious.com/v2/json/urlinfo/data?url=http%3A%2F%2Fwww.conversiondoctor.com%2Fconversion-blog%2Fusability-testing): failed to open stream: php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/crdoc/public_html/conversion-blog/wp-content/plugins/digg-digg/include/dd-class.php on line 1745

Even when designing or modifying your web site based on known “best practices” it is dangerous to assume that you know what your users want or how they will attempt to use your web site.

There is simply no substitute for the tremendous value and information gained by watching your customers try to navigate and use the web site your team has designed for them. If you associate each failed attempt to make a purchase with a corresponding financial loss, you can quickly see a strong justification for investing in usability testing.

Basic Usability Testing

This is our entry level usability testing package. We recruit, observe, interview, and record three (3) actual users, as they perform real tasks on your web site. We capture video, audio and user’s comments, using advanced screen and audio capture software and equipment.

You will receive both a detailed, written Usability Testing Report and a DVD with video and audio highlights of the test.

PRICING: $4,997


Standard Usability Testing

In our Standard Usability Testing package, we recruit, observe, interview, and record five (5) actual users, as they perform real tasks on your web site. We capture video, audio and user’s facial expressions and comments, using advanced screen and audio capture software and equipment.

You will receive both a written Usability Testing Report and a DVD with video and audio highlights of the test.

PRICING: $7,997


Advanced Usability Testing

In our Advanced Usability Testing package, we recruit, observe, interview, and record seven (7) or more actual users, as they perform real tasks on your web site. With this larger sample size, we are able to identify more points of failure or frustration with your web site, giving you a more comprehensive view of the overall user experience. We capture video, audio and user’s facial expressions and comments, using advanced screen and audio capture software and equipment.

You will receive both a comprehensive, written Usability Testing Report with detailed recommendations and a DVD with video and audio highlights of the test as well as complete un-edited video of each user’s experience.

This testing package can be conducted either remotely or we can travel to your location to allow your team to observe users reactions live as they navigate your web site.

The pricing for the onsite option includes all travel related costs.

PRICING (Remote): $7,997
PRICING (Onsite): $14,997


Competitive Analysis

One or several competitor web sites are exposed to your visitors to determine strengths, weaknesses and what specific features of each site visitors prefer.

This option can be added to both the Standard and Advanced Usability Testing packages.

PRICING: (Per Additional Web Site) $2,997


Advanced User Demographic Targeting

For the fixed price packages above, the users recruited are typical B2C web users, with a standard mix of online, educational and socioeconomic backgrounds and experience levels. Because most sites should be designed for the lowest level of online experience your visitors may have, the typical users recruited should work well for most web sites.

However, there may be circumstances when you would like to custom request users with certain demographic characteristics, online experience levels or technical expertise. We can usually accommodate these requests, however due to the additional expense and time required in the screening and recruitment process, additional costs are associated with such custom requests.

These requests will be quoted on an individual basis.

If you are interested in my usability testing services or if you would just like more information contact me today!

Comments are closed.