Misunderstandings are the fault of the WRITER not the READER…

dunce-spelThe feedback and response I got to my recent “My Squeeze Pages Suck” video was great.

… At least MOST of it.

While I got dozens of great emails from folks telling me they liked the video, I did get one not-so-nice email that I got a chuckle out of.

In my email and video I talked about running tests to increase the “opt-in” rate of your landing pages.

Well here is the reply I got from one subscriber:

“Isn’t the word………..”option”??? Just wondered!!!

Guess your “optins” suck because maybe,,,,,,,,you can’t even spell properly?????”

LOL… Of course any true online marketer knows that an “Opt-In” happens when somebody OPTS INto your email list. I guess they have the “option” not to “opt-in”… 😉

But as humorous as this example was (at least to me), it does contain a valuable marketing lesson.

And that is this…

When trying to…

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