The feedback and response I got to my recent “My Squeeze Pages Suck” video was great.
… At least MOST of it.
While I got dozens of great emails from folks telling me they liked the video, I did get one not-so-nice email that I got a chuckle out of.
In my email and video I talked about running tests to increase the “opt-in” rate of your landing pages.
Well here is the reply I got from one subscriber:
“Isn’t the word………..”option”??? Just wondered!!!
Guess your “optins” suck because maybe,,,,,,,,you can’t even spell properly?????”
LOL… Of course any true online marketer knows that an “Opt-In” happens when somebody OPTS INto your email list. I guess they have the “option” not to “opt-in”…
But as humorous as this example was (at least to me), it does contain a valuable marketing lesson.
And that…
[...]



“I don’t watch many online videos, but Eric Graham held me spellbound with his recent video on how he achieved a 70%+ opt-in rate. I printed out the page he was demonstrating and took notes on 14 separate items I’ll be testing in my own business.
“THIS ONE MAKES YOU MONEY”


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