Who The Heck is {FirstName}?!?

hello-my-name-is-150Yesterday I made a blunder with an email I sent out to my list announcing my latest blog post.

Actually I made 2 mistakes…

My first mistake was trying to send the broadcast myself. I should have let one of my assistants or outsourcers send it.

The second mistake was I didn’t follow my own checklist and procedure.

The result of these 2 mistakes was an email with the following subject line:

Is this keeping you broke {firstname}?

Yep… The dreaded {firstname} in the subject line, without actually merging the personalization into the email broadcast.

Doh!

Way to make my subscribers feel special… NOT!

And the funny thing is I should know better.

As a pilot, I know the critical importance of following a checklist every single time. No matter how many times you’ve done a certain task, if you don’t follow the checklist you are open to…

[…]

Click Here Now to Read the Rest or Post a Comment