As I often do, I posted one of my “Conversion Tips” to Twitter today, and the response was fantastic and I got a ton of re-tweets!
This was the tip:
Conversion Tip: The words “We Hate Spam” near your optin button actually HURTS optin rates in most tests.
Several people asked me to expand on the tip, so here it goes…
I’m not sure who started it, but it’s everywhere. (I probably still have it on a few of my own sites.)
“We Hate Spam as Much As You Do!”
That’s the statement near the submit button on websites all over the net.
In fact, according to Google, the phrase “we hate spam as much as you do” is found on over 2,000,000 pages.
People see other websites using the phrase, assume it must work and paste it on their own site.
But guess what?…
[...]
The feedback and response I got to my recent 
“I don’t watch many online videos, but Eric Graham held me spellbound with his recent video on how he achieved a 70%+ opt-in rate. I printed out the page he was demonstrating and took notes on 14 separate items I’ll be testing in my own business. 
“THIS ONE MAKES YOU MONEY”
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