Anyone who has been reading my blog for more than about 60 seconds knows there is a reason why Michel Fortin calls me a “Fanatical Tester”.
Continuous testing is the key factor that differentiates wildly successful online businesses and marketers, from the rest of the pack.
There is just no better way to gain a devastating long term advantage over your competition.
And as someone who has been running online split and multivariate tests (over 7,000 total) on my own sites and my clients sites for over a decade now, I was not surprised to discover that Twitter was running a few tests of their own.
And they are running their tests on an element of their site that I’ve identified time and time again as one of the items that can give a significant boost to conversion rates, and that element is their Submit Button.