Because I was one of the first people to do any serious split and multivariate testing of the Hacker Safe Logo years ago, I’m asked all the time if displaying the seal still boosts conversion rates.
For a while I was reluctant to share some of my later testing results, because Hacker Safe was bought out by McAfee a couple years ago and they changed the logo from being the “Hacker Safe Seal” to the “McAfee Secure Seal”.
My early testing after this change showed a fairly big drop in the conversion boost produced by using the logo/seal on most sites tested.
Don’t get me wrong, even the “McAfee Secure” version still out performed having NO security seal or logo, but the big gains I had seen with the Hacker Safe version had dropped off.
There were a couple reasons for this…