Yesterday I made a blunder with an email I sent out to my list announcing my latest blog post.
Actually I made 2 mistakes…
My first mistake was trying to send the broadcast myself. I should have let one of my assistants or outsourcers send it.
The second mistake was I didn’t follow my own checklist and procedure.
The result of these 2 mistakes was an email with the following subject line:
Is this keeping you broke {firstname}?
Yep… The dreaded {firstname} in the subject line, without actually merging the personalization into the email broadcast.
Doh!
Way to make my subscribers feel special… NOT!
And the funny thing is I should know better.
As a pilot, I know the critical importance of following a checklist every single time. No matter how many times you’ve done a certain task, if you don’t follow the checklist you are open to making mistakes.
Fortunately, for me all this mistake cost me was [...]
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