One of the most effective (and profitable) ways I’ve found to build and expand my client base is via public speaking.
I’ve been a professional speaker for about 5 years now and I can tell you from experience there is no faster or better way to establish yourself as an expert or build your credibility in your marketplace than public speaking.
And, I can’t think of many activities that pay more “per hour”. I’ve been paid as much as $7,500 to deliver a 60 to 90 minute talk. (And that’s just the speaking fee. It doesn’t include “back of the room” product sales or new consulting, copywriting and coaching clients!)
Top “celebrity” speakers can command fees as high as $80,000+ for a one hour keynote.
Now, when you are just breaking into the field you’re not going to make 5 figures per event. But it is very common for a new speaker to break into the business at $2,500 to $5,000 per talk.
In fact, for MANY reasons, I don’t recommend charging less than $2,500 per talk for paid engagements, regardless of how “new” you are. In fact just like raising your prices often increases online conversion rates, charging a higher speaking fee can often result in MORE bookings than charging a “bargain” price.
Most meeting planners, event coordinators and associations will simply assume that a $500 or $1,500 per talk speaker simply doesn’t know his or her material well enough (or can’t present it well enough) to charge a higher rate.
Don’t get me wrong… When you are first getting started I DO recommend giving “no fee” talks. (Notice I said “no fee” NOT free… There IS a difference.)
Giving no-fee talks to your local Chamber of Commerce, Rotary Club or other service organizations can be a fantastic way to gain new clients or sell your products. And it provides you a wonderful training ground to master your presentation skills.
Speaking is a GREAT way to build your business.
If you are new to speaking, there are MANY, MANY pitfalls and frustrations you will face if you “try and go it alone”.
You may find it incredibly difficult (if not impossible) to break into the business without the guidance of an experienced mentor to take you under his wings.
That’s why I was so excited when I spoke with my friend and wildly successful speaker JP Maroney.
For the last year or so, JP has been conducting a special closed mentorship program with a select group of handpicked protégés.
JP’s coaching students have had such amazing results that he has finally decided to “open it up to the public” and set up a website explaining in detail how his coaching program works.
He also recorded an OUTSTANDING teleseminar exposing “The Pitfalls & Profit Potential Of Public Speaking“. I’ve probably spent well over $10,000 on my own speaking education over the years and this FREE teleseminar recording packs more value than some products and course I’ve paid hundreds of dollars to buy.
It’s THAT good!
So if you’ve ever even considered speaking (or even if you haven’t) I strongly recommend you do 2 things right now:
1. Click here and Go download and listen to JP’s terrific teleseminar. (Even if you don’t join his program, you need to hear this.)
2. Once you download the teleseminar, you will be taken to a special letter where JP spells out exactly what you will learn if you decide to join his coaching program. (Devour every word of this masterfully written letter… I’ll explain why in a second.)
Plus, if you join JP’s coaching program (as long as you let him know I sent you) you’ll get a FREE Conversion Booster Video Website Evaluation of your website (or area of your website) selling your speaking services!
As you know I normally charge $997 for these power-packed evaluations, but because I’m so positive JP’s program can help you launch or expand your speaking career, I want to give you a little extra shove off the fence.
JP is using a very smart and effective tactic on his letter that will DRAMATICALLY boost his ability to convert those who speak with him on the phone.
Can you find it?
The first person to post a comment to my blog with the RIGHT answer will “win” a FREE 30 minute, one-on-one Gotomeeting based conversion boosting consultation with me. (I normally charge a MINIMUM $350 for Gotomeeting based consultations.)
So go scour every inch of JP’s letter and let me know if you find this great tactic!
About the AuthorEric Graham is a serial entrepreneur, author, speaker, copywriter and consultant. Enter your name and email address below to get notified when new response boosting tips, tested conversion strategies, updates, articles and videos are posted.
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