How to Boost Conversion Rates, While Lowering Merchant Account Fees!

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Discover a tested, proven and virtually unused method to boost your conversion rates, reduce cart abandonment and actually lower your merchant account fees. [...]

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Category: Conversion Rate Improvement, Testing and Tracking, Web Usability
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You Don’t Have to be Amazon.com to Achieve 12% Conversion Rates!

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According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales. Do you know how they do it? (I do…) I’m about to let you in on a little secret that 99% of online marketers (even most of the so called “experts”) don’t seem to understand… [...]

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Category: Conversion Rate Improvement
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Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

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The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers. His question was… “Eric, how on earth can my competitors afford to bid over $4 per click for the number one position on the top keywords for my niche?! I can’t make a profit on those keywords at just $2.00 per click!” [...]

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Category: Conversion Rate Improvement, Traffic Quality
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