How a Blackbelt Got Raped By a Bunch of NERDS!

I’ve got to tell you a funny story that happened to me recently… A few weeks ago, I was playing golf with a friend of mine who owns a chain of martial arts studios. While we were playing he began telling me about how he had just spent over $50,000 having a website designed to promote his business. […]

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Sudden Drop in Conversion Rates?

Earlier today I sent a message out to all of my coaching and mentoring clients to answer a question that I have been asked about a dozen times over the last few days… […]

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Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody!

Far too many businesses (online or offline) define their target market as “anyone with a pulse and a wallet.” (Not always in that order.) If you try to be “everything to everybody”, you will end up being “nothing to nobody”. […]

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“OFFICES ARE DANGEROUS AND CAUSE CONSTIPATION!”

I recently participated in a discussion at Michel Fortin’s Copy Writers Board about the Pro’s and Con’s of consultants and copywriters working from a home office vs. leasing office space away from home. Alan Forrest Smith posted a comment that I just had to share with you… […]

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How to Maximize the Value of Every Visitor to Your Website

While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness… […]

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