Tracking The Online Results of Your Offline Advertising.

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As you know, tracking conversion rates by individual traffic source is critically important. Different traffic sources can convert at vastly different rates.Tracking the conversion rate of online traffic sources is fairly easy and straight forward. Simply use an adtracking program or service, or use one of the many server side options available.

However, for some reason many online business fail to effectively track the ROI from their offline marketing efforts.

This is unfortunate, because tracking the performance of your offline markting efforts is actually a simple process.

I frequently help my clients track the online results of their offline ads.

For tracking offline ads, I always recommend using a separate URL. (Domain names are cheap…)

The reason for this is simple… Testing has shown that in most cases if you use

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Category: Conversion Rate Improvement, Offline Marketing, Online Marketing, Testing and Tracking, Traffic Quality
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What’s your refund rate? Are too few refunds a problem?

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Earlier today I had an interesting conversation with a new coaching client.

We were discussing the refund rate on his DVD course (which is only 2%) and he thought I had lost my mind when I told him that 2% was TOO LOW…

I explained to him that I typically view too low of a refund/return rate (under 5%) as a sign that you are not making a strong enough effort in your copy and follow-up sequences to sell the product.

In most cases if you have a refund rate of 5% or less, you are probably leaving a ton of money on the table.

For example:
If you are selling $5,000 per month of your product and have a 2% refund rate, is it a bad thing if you boost your conversion rates to the point that your refund rate jumps to 7%, yet you are now selling…

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Category: Conversion Rate Improvement, Testing and Tracking
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Why the heck is your website not selling more? It could be your eyes”…

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If you’re anything like most online marketers or website owners, you’ve probably tried every tweak, trick and technique you can think of to get your website to sell more.

Maybe you’ve even had a few successes and actually improved your conversion rates a bit.

Yet deep down inside, you’re positive that your site is capable of so much more.   You just know that with the right changes and improvements you could be converting a ton more visitors into buyers.

But the problem is”…   You’ve hit a brick wall and just can’t figure out what to change or tweak.

Perhaps it’s time you tried a new pair of eyes!

Think about it”…   You’ve probably looked at your website a thousand times.   You simply have too much knowledge about your products, your company, what you do and what you offer, to effectively see your website through a first…

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Category: Conversion Rate Improvement, Online Marketing, Podcasts, Testing and Tracking, Web Usability
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Discover the Secret Underground, Invitation Only Resource I’ve Been Guarding For The Last 15 Months…

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For the past 15 months, I’ve been a subscriber to a very special, underground newsletter published by John that only a small handful of the Internets top marketers and experts have been allowed to access. Until now… [...]

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Category: Conversion Rate Improvement, Copywriting, Testing and Tracking, Traffic Quality
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Another Great Reason To Shop Online This Christmas Season… SAFETY!

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With reports coming in nationwide of holiday shoppers being pushed, shoved, trampled and even getting into fist fights, e-Commerce and online shopping is looking like an even better solution to your holiday shopping needs! [...]

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Category: Building Trust, Conversion Rate Improvement, Traffic Quality
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