Podcasts are a great way to “repackage” your content for maximum results!

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Well”… I’ve finally made the jump and begun recording my own Podcasts.

You can see the results here:
http://feeds.feedburner.com/ConversionDoctor-Podcast

Basically these initial “Podcasts” are simply me reading (and elaborating on) some of my articles. (I am a big believer in recycling my existing content into multiple formats!)

But in the future I am going to record topic dedicated shows and do some interviews. (Let me know who you want to see me interview…)

You should develop multiple formats for all of the content you create too.

When I write and article, I get maximum mileage out of that darn thing. I send it to my newsletter, post it to my blog, add it to my content sites, turn it into a PDF, compile multiple articles into free reports and

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Category: Conversion Rate Improvement, Online Marketing, Product Creation
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Jim Edwards and the “ATTACK of the Clones!”

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Jim Edwards recently posted one of his famous “Friday Night SmackDown” videos on his “I Gotta Tell You” multimedia blog.

And he touches on some great points about the proliferation of second rate knock-off products that seem to spring up in responses to just about any successful and profitable product in most niches. (This is particularly true of products that grow in popularity at Clickbank.)

In classic Jim Edwards style he doesn’t hold back anything as he blasts the lazy “clones”. But if you watch and listen closely he also shares a hyper-profitable method for creating new products in the same niches that are innovative and compliment the existing “leader” in that niche so well that the owner of the product will gladly partner with you and promote your new product to his or her list!

You can view the video here:

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Category: Building Trust, Online Marketing, Online Video, Product Creation
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Double Opt-in is fine, but DOUBLE OPT-OUT?! Geeesh”…

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To keep up to date on the latest techniques and information (and to spy on the conversion and marketing processes of others) I subscribe to a TON of newsletters, ezines and mailing lists.

Well, from time to time (to keep my inbox borderline manageable) I go through and unsubscribe from any lists that are not sending quality information.

I just got this response when I clicked the unsubscribe link in an email from one such list:

Your email address ‘xxxx@xxxxxxx.com’ has been submitted to be unsubscribed from the ‘webnetlist’ mailing list.

This unsubscribe command requires your confirmation that you want to be unsubscribed.

To confirm that you do want to unsubscribe, reply to this message so that the words “ok 4885157″ appear somewhere on the subject line.

Make sure that your reply message is addressed to
unsubscribe-confirm@yourmembership.net

You will receive notification that your confirmation has been received, and

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Category: Building Trust, Conversion Rate Improvement, Email Conversion, Marketing, Online Marketing, Traffic Quality
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The Dirty Little Secret Nobody Tells You About Website Testing…

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I’ve got a confession to make. This may come as a surprise to you (after all, I’m a testing fanatic)… But, testing doesn’t improve website conversion every time.

Nearly all “online marketing gurus” promote the benefits of conducting split tests and multi-variable tests on your website. But, few (if any) tell you the WHOLE truth about how to test, what to test and what results to realistically expect from your testing.

The consequences? Many online markers become confused by and disappointed with their first fledgling attempts at conducting testing campaigns on their websites.

Because their results often don’t live up to the “hype”, they become discourage and simply assume that “testing doesn’t work” or “it’s not worth the effort”.

I hear this from my clients all the time. They will tell me, “oh… I tried testing on my site and it didn’t help.”

Well… in an effort to clear up…

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Category: Conversion Rate Improvement, Online Marketing, Podcasts, Testing and Tracking
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Fortin on Headlines…

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One of my top copywriting mentors, Michel Fortin has just posted one of the most meaningful and enlightening articles on headline writing that I have read in ages. I have over a dozen paid products on my shelf and hard drive entirly dedicated to headline writing and I honestly can say that this one blog post contains more response boosting wisdom than all of the combined!

Over the next few months I will be going back through all of my sites and my split-test coaching clients sites to test many, many of the outstanding headline templates Michel revealed in this post.

So… Unless you are already making more money than you know what to do with, I would suggest that you head over to Michel’s blog, print out the entire post, read it at least 5 or 6 times then laminate it and hang it above your monitor…

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Category: Conversion Rate Improvement, Copywriting, Online Marketing, Testing and Tracking
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