Repent Ye Sinners! Marketing God, Jim Edwards Proclaims “The Ten Web Site Commandments”!

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My friend an mentor Jim Edwards has done it again with a great post to his blog in which he identifies the “The Ten Web Site Commandments”.

I loved this post so much I’ve reprinted it in it’s entirety below.

“What makes a good web page?”

People ask me this all the time, though they often encounter
difficulty boiling the question down to so few words.

You, like any serious website operator, want to know how to
create and maintain the best possible website that nets you
the most sales and subscribers.

The following “commandments” represent the ideals towards
which every new or existing website should aspire.

1. Thou Shalt Have Purpose
– Clearly define the site’s purpose and ensure all content,

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Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Copywriting, Online Marketing, Online Merchandising, Product Creation, Testing and Tracking, Traffic Quality, Web Analytics, Web Usability, Website Design
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How to Reduce Shopping Cart Abandonment and Improve Conversion Rates By Downselling…

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You’re probably familiar with up-selling and cross-selling. Perhaps you even employ these profit boosting tactics in your marketing.

But how about downselling?

After reviewing and evaluating hundreds of websites, I would have to say that less than 1% of all online sellers are using this powerful conversion booster.

And, that’s too bad, because in every single instance where I have tested a strategic and related downsell offer, I’ve seen an improvement in conversion rates. Often a big one!

Also… Downselling is a great way to capture new customers that you would otherwise have lost.

So what is downselling?

Downselling is simply presenting a related, yet lower priced offer to prospective customers who pass on your main offer.

A few ideas for downsell offers include:

  • “¢ Offering a mini version or light version of your product.
  • “¢ Offering a digital only version of your physical information products.
  • “¢ Offer

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Category: Building Trust, Conversion Rate Improvement, Copywriting, Email Conversion, Marketing, Offline Marketing, Online Marketing, Online Merchandising, Podcasts, Product Creation, Testing and Tracking, Web Analytics, Web Usability, Website Design
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It looks like Seth Godin is looking for me…

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Earlier today Seth Godin posted a all points bulletin on his blog (click here for the full post) looking for small companies or experts who specialize in evaluating and tweaking websites to optimize performance and conversion.

(I don’t know about you… But that sounds just like what I do.)

While most experts will tell you that you need to test and tweak your websites, few if any will tell you WHAT to tweak and HOW to test it.

But that is exactly what I give you in my Conversion Booster Video Website Evaluations.

Here’s exactly what Seth said:

If I want my car to go a bit faster, there’s a garage in town that will tweak it for me.

If I want my stereo to sound a little better, there’s a guy who will install cables and such and upgrade it.

There are more than

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Category: Conversion Rate Improvement, Marketing, Online Marketing, Podcasts, Testing and Tracking, Web Analytics, Web Usability, Website Design
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The Shocking Reason Why Cheating Your Affiliates Costs YOU Money!

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Recently I stumbled across a Clickbank merchant who was using a very sneaky method to cheat his affiliates. The checkout on his main salesletter correctly linked to Clickbank, so affiliates got paid for people who bought on the first visit.

However, he was using several aggressive name capture techniques (which is great), but in his post opt-in autoresponder sequences he sent all of the traffic to a different sales letter with a 1shoppingcart checkout. (Thus avoiding paying affiliate commissions on sales generated by his follow up sequence.)

What this guy doesn’t understand is that he is not just cheating his affiliates… He’s cheating HIMSELF!

I’m always astounded by merchants, publishers and retailers who try and weasel out of paying their affiliates a fair commission. This is one of the dumbest and most shortsighted things that online merchants can do.

They are missing the most fundamental aspect of affiliate marketing… The…

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Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Online Marketing, Podcasts, Traffic Quality, Web Analytics
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3 Mistakes That Kill Copy (and Conversion!)

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Copywriter and marketing consultant Ray Edwards posted a short article on his blog listing “3 Mistakes That Kill Copy“. I’d suggest you give it a quick read.

Ray points out the three following copy killers:

1. Focusing On You, Not Your Customer.

2. Using Cliche Language.

3. Speaking Inappropriately. (Using language patterns that cause your audience to disagree with you on some minor subject.)

Most websites would see measurable boosts in conversion by correcting these three mistakes.

Particularly the first mistake… Focusing On You, Not Your Customer.

Far too many websites commit this cardinal sin. It’s all we, we, we and me, me, me…

A great way to determine whether you site is focused on you or focused on your customer, is simply to count the number of times you use words like “I”, “we”, “our”, “my”, and your company name and compare that to the number of…

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Category: Building Trust, Conversion Rate Improvement, Copywriting, Online Marketing
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