Is “Matt Bacak Retires” a Scam?

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Matt Baccak Scam?Yesterday I told you about how my friend (and fellow pilot) Matt Bacak was giving away his $5,500.00 business building seminar for only $1 as an act of revenge against a student who ripped him off and was selling his info.

While many, many subscribers and blog readers emailed me and thanked me for recommending this amazing offer, there were a handful that were “less than enthusiastic” about the way that the continuity offer for Matt’s newsletter was handled on the landing page.

This is my fault… I did not look at the landing page close enough to see how the forced continuity and upsells were described. And after taking a closer look, I’m glad some of my subscribers brought it to my attention.

The bonus for a free month of Matt’s Internet Marketing Dirt newsletter does put buyers into a $29.95 per month subscription. And those who emailed me about it were absolutely right… It was not described well enough on the page.

I should have done a more thorough job of explaining the offer in my email to you and warned you about the forced continuity. I’m very sorry about that.

My recommendation was based on the outstanding quality of the information Matt delivers in his $5,500 workshop and the powerful, insider content he delivers in his monthly newsletter.

I’ve been a subscriber to Matt’s Internet Marketing Dirt almost since he first began publishing it and I can say with 100% confidence that it is one of the FEW newsletters that I read cover to cover each and every month without fail.

But because the offer was not as clear as it should have been, Matt has updated the page to explain the Newsletter bonus better.

In fact here is what he said in an email last night…

” It was brought to my attention earlier
today that my continuity offer was not very
clear and they were totally right – so
I fixed it as soon as I found out.”

Now a couple people sent me fairly nasty emails about recommending Matt’s offer, accusing Matt (and even me) of fraud and calling his offer a scam.

And to this all I can say is, while the offer was not as clear as it should have been, Matt is one of the “good guys”. I’ve personally known him for quite a while now and when I say that he and I are friends, that is not just “guru-speak” or a conversion tactic.

He and I REALLY are good friends, we speak at many of the same events and with both of us being avid pilots and aircraft owners, we’ve spent hours hanging out talking about flying and airplanes.

Like I said, Matt is one of the good guys.

In fact he is donating all of the proceeds of the $1 offers to Habitat for Humanity and matching it dollar for dollar.

So again I want to apologize about any confusion for promoting this prematurely without reading the landing page more thoroughly.

That is my fault. As my blog reader I should have better warned you about the $29 per month newsletter offer.

But, I NEVER promote what I don’t personally use, read or believe in.

And I can say with 100% confidence that you should get is $5,500 workshop for $1, get the first issue of Matt’s newsletter and if you don’t like the newsletter, simply cancel and you won’t be billed.

I apologize about the extra hoop you have to jump through to “get off” the monthly subscription. But once you actually get the content, I know you’ll agree that it is MORE than worth it!

Hope this clears up any confusion or hard feelings.


PS – From a marketing stand point, whether you like or believe in continuity offers and upsells or not, you should really study how Matt has crafted this offer (now that is is actually EXPLAINED better) and try and figure out elements that you can learn from and apply in your own marketing.

Particularly pay attention to the way he uses video on the upsell pages AFTER the $1 offer. If you can get over your own marketing resistance, you’ll see some absolutely brilliant strategies being used.

Take a look for yourself (not as a consumer, but as a marketer):

About the Author

Eric Graham is a serial entrepreneur, author, speaker, copywriter and consultant. Enter your name and email address below to get notified when new response boosting tips, tested conversion strategies, updates, articles and videos are posted.

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