Yesterday I announced that I was opening up 2 new spots in my Private Platinum Coaching group and I sent an email to a small, handpicked part of my email list.
Here is the video I recorded:
Now I’m not giving you the link to the video today because I want you to join my Platinum group. The spots will probably already be filled by the time you watch the video. (I know 1 of them is gone already…)
But the reason I want you to watch the video is to help you understand the POWER of making what I call an “IQ Test” offer.
The key to high conversion rates is NOT great copy, it’s NOT testing, it’s NOT targeted traffic, it’s NOT making people “know, like, and trust” you…
Yes, all of those things are important and have their place, but at the end of the day, the biggest factor in your conversion rates will be making a killer “IQ Test Offer” to a very specific and well defined “Target Customer”.
Because I am continually researching my target market, testing offers, and working to gain a DEEP level, intimate under-standing of what my “perfect clients” want and respond to, I am able to target my offers with laser precision.
I understand that the “buyer” of my particular brand of HIGHLY advanced conversion, copywriting, testing, sales psychology, millionaire mindset and business strategy mentoring is already a smart and successful action taker.
It’s not some newbie, forum junkie, or ebook addict.
People without their own products and semi-successful businesses do not need help with conversion, and strategy. They need to get off their butts and actually take some action.
As you watch the video, pay attention to some of the things I do in it to segment my viewers and focus in on the EXACT target person I am making this offer directly to.
There are several things I say in the video to INTENTIONALLY weed out people who are not qualified for my offer. I actually WANT to turn them off and make them stop watching.
Why do I do this?
Simple. By “rejecting” people who do not fit my “target client profile” for my Platinum Group, the video actually becomes MORE appealing to those smart, successful few who I am trying to communicate with.
98% of viewers will say, “this is not for me”, but the 2% I am trying to speak to (already successful online marketers and fellow millionaires) will feel like I am talking DIRECTLY to them, on a 1-on-1 personal level.
Watch the video and take notes on how I do this. Do not discount the power of this technique, because if you can learn from me, how to do this, the effectiveness of your marketing (and the quality of your clients/customers) will take a MAJOR leap forward.
The second thing I want you to pay attention to is how I craft and structure the offer itself.
This is critical…
As you’ll see in the video, I am making an offer that is so over-the-top powerful, and delivers so much value, that my target client will realize the only way they will lose is by NOT taking me up on the offer.
At its core, my offer is essentially this:
Join my Private Platinum Coaching Group, and I’ll double your online sales in the next 12 months or I’ll work with you for free for an additional 12 months.
They get 2 full day on site consultations with me, extensive 1-on-1 phone and email access, development of a detailed, step-by-step plan and strategy to double their sales (by focusing on increasing BOTH targeted traffic and conversion) and much, much more.
For the right person, (if they understand it) this is an offer that they would be stupid to pass up. (Hence why I call this an “IQ Test Offer”.)
In the offer, I am basically “selling money at a discount”.
What I mean by that is…
Let’s say somebody has an online business and they are doing $100,000.00 per year in sales. If they really understand the power of my offer (taking them from $100k to $200k in under 12 months), then it is a no-brainer decision to jump on the offer.
The only thing someone in that position has to lose is an additional $100k per year in sales. Even if I charged them $50,000 to be in my Platinum Group (and it’s NOT that expensive), they STILL would be throwing money away if they didn’t join.
Thus, the “selling money at a discount” part!
But again, if somebody is not an action taker or doesn’t already have a successful business, then “doubling sales” is meaningless to them. (Double “zero” is still “zero”!)
So as you’ll see when you watch the video, even the structure of the offer itself is designed to weed out those who are not qualified.
I’m not asking you to join my Platinum Group today. The last spot will fill with or without you.
But I am asking you to watch the video, take notes on the STRUCTURE of the offer and try and learn from some of the subtle (and not so subtle) things I do in the video to make it such an effective selling tool.
And then, don’t just file the note away and ignore them. Actually TAKE ACTION on what you learn in the video.
Apply these techniques to your own business and own market, to create your own “IQ Test” offers.
I can promise you, that when you do, when you make an offer to your target client that they understand they would be stupid to pass up on, then your sales and profitability will SKYROCKET!
Watch (and study) the video NOW and TAKE ACTION, you’ll be glad you did!
About the AuthorEric Graham is a serial entrepreneur, author, speaker, copywriter and consultant. Enter your name and email address below to get notified when new response boosting tips, tested conversion strategies, updates, articles and videos are posted.
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