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Possibly the most misunderstood part of online marketing is improving
Improving conversion rates produces some of the greatest returns on
investment of any activity you can engage in while trying to improve
the sales of your web site.
Maximizing your web sites conversion rates can produce a tremendous
Niche after niche and industry after industry have proven that once
a marketer with an obsession for maximizing traffic conversion enters
the niche, its “game over” for the existing websites in
that market that don’t adapt and begin improving their own conversion
Customers and affiliates seem to almost magically gravitate towards
the websites that have the highest conversion rates. And high converting
websites can afford to far out spend the competition on marketing and
When it comes to increasing the sales of your online business, the
basics are actually quite simple… There are only three things you
need to focus on to improve your overall sales volume.
Those 3 things are:
1. Increasing the traffic to your website.
2. Increasing the average amount customers spend per visit.
3. Improving your visitor to sales conversion rates.
That’s it… Every revenue generating activity you can engage
in to maximize your online profits falls under one of those three areas.
Unfortunately the vast majority of online businesses and internet marketers
spend most of their time focusing on only one of those three critical
areas. (And it’s often the least effective area.)
Increasing the average amount customers spend per visit and improving
conversion rates have a far greater impact on your long term profitability
than focusing exclusively on increasing the traffic to your web site.
Your web sites conversion rates are impacted by four main areas.
Usability is simply how easy it is for visitors to navigate your web
site and how easy it is for them to accomplish whatever their particular
goal is on your web site.
Persuasion is a measure of how effective your web sites copy, calls
to action and other elements are at convincing visitors to purchase
from you (or take the specific actions that you want them to take.)
Trust is an essential yet often overlooked element of the conversion
process. Even if your web site is highly usable and persuasive, if your
visitors do not trust you they will not buy from you.
Testing and tracking is where the big gains in conversion rate improvement
come from. By focusing long-term on continually testing and improving
your sales process on your web site you can increase conversion rates
incrementally over time. These small improvements will compound to produce
very large gains in conversion rates, sales and overall profitability.
The bottom line is this…
Developing a long term commitment to improving and maximizing your
conversion rates will result in a devastating competitive advantage
that will guarantee you dominance in any niche you decide to enter.
Because so few online businesses understand the tremendous power of
maximizing conversion rates, even gaining a slight advantage will allow
you to blast past your competition.
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About the AuthorEric Graham is a serial entrepreneur, author, speaker, copywriter and consultant. Enter your name and email address below to get notified when new response boosting tips, tested conversion strategies, updates, articles and videos are posted.
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