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Why am I talking about SEO on a “Conversion Blog’?
What many of my readers may be surprised to find out about me is that the whole “Conversion Doctor” brand, represents only a small fraction of my online income.
I spend 90% of my time actually DOING this stuff and only 10% of my time TEACHING it (as you can tell by the few times I’ve posted in the last 6 months.)
So because I sell real-world products in real-world markets, unlike many of the other so-called “guru’s” who have never made a dime selling anything other than “how to make money online” products, I’ve actually had to get good at driving REAL traffic.
(The dirty secret about many “guru’s” is that the ONLY traffic source they have or know how to build is 100% dependent on big, multi-JV partner launches.)
Because of this, I’ve continually stayed on the cutting edge of what works and what doesn’t work to keep my niche market sites, and “feeder sites” at the top of Google.
So after all my work, research and testing into SEO tactics, strategies and principles what is my #1 consideration when trying to get a page ranked high on the search engines?
The first step is simple…
Verify that the keyword phrase you are targeting actually CONVERTS visitors into buyers!
A number one ranking for the most popular keyword in the world won’t make you a single dime if you can’t convert the traffic into buyers (or at least ad clicks.)
So how can you test your keywords for their conversion potential before investing your time trying to rank for them in the organic search results?
Simple… Pay Per Click (PPC)!
Before you ever spend time optimizing your page and building links for a particular keyword, you need to test your SEO with PPC!
To do this, just setup a few Adwords campaigns targeting around 50 keywords total.
Use the “conversion tracking” tool in your Adwords account to identify which keywords are driving conversions.
And then after gathering a few days (or a few weeks) of data, it will be obvious to you which keywords are worth spending your time doing the SEO work to rank for, and which ones would be a waste of time.
Taking just this one simple step will save you a ton of time and headaches, and multiply your return on investment from your SEO effort ten-fold!
About the AuthorEric Graham is a serial entrepreneur, author, speaker, copywriter and consultant. Enter your name and email address below to get notified when new response boosting tips, tested conversion strategies, updates, articles and videos are posted.
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