Here is The First and Most Important Step in Good Search Engine Optimization (SEO)

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Why am I talking about SEO on a “Conversion Blog’?

What many of my readers may be surprised to find out about me is that the whole “Conversion Doctor” brand, represents only a small fraction of my online income.

I spend 90% of my time actually DOING this stuff and only 10% of my time TEACHING it (as you can tell by the few times I’ve posted in the last 6 months.)

So because I sell real-world products in real-world markets, unlike many of the other so-called “guru’s” who have never made a dime selling anything other than “how to make money online” products, I’ve actually had to get good at driving REAL traffic.

(The dirty secret about many “guru’s” is that the ONLY traffic source they have or know how to build is 100% dependent on big, multi-JV partner launches.)

Because of this, I’ve continually stayed on the cutting edge of what works and what doesn’t work to keep my niche market sites, and “feeder sites” at the top of Google.

So after all my work, research and testing into SEO tactics, strategies and principles what is my #1 consideration when trying to get a page ranked high on the search engines?

The first step is simple…

Verify that the keyword phrase you are targeting actually CONVERTS visitors into buyers!

A number one ranking for the most popular keyword in the world won’t make you a single dime if you can’t convert the traffic into buyers (or at least ad clicks.)

So how can you test your keywords for their conversion potential before investing your time trying to rank for them in the organic search results?

Simple… Pay Per Click (PPC)!

Before you ever spend time optimizing your page and building links for a particular keyword, you need to test your SEO with PPC!

To do this, just setup a few Adwords campaigns targeting around 50 keywords total.

Use the “conversion tracking” tool in your Adwords account to identify which keywords are driving conversions.

And then after gathering a few days (or a few weeks) of data, it will be obvious to you which keywords are worth spending your time doing the SEO work to rank for, and which ones would be a waste of time.

Taking just this one simple step will save you a ton of time and headaches, and multiply your return on investment from your SEO effort ten-fold!

Happy Testing!

About the Author

Eric Graham is a serial entrepreneur, author, speaker, copywriter and consultant. Enter your name and email address below to get notified when new response boosting tips, tested conversion strategies, updates, articles and videos are posted.

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3 comments to Here is The First and Most Important Step in Good Search Engine Optimization (SEO)

  • Testing through PPC is certainly a great way to start a campaign. And I do agree that SEO is pretty much needed with conversion rate optimization, knowing that you really need to target a specific market to improve the chances of them being converted to sales, and of course organic search results are more to drive quality users who’re really in need of the product, service or information.

  • Hi Eric – my first time to your blog. Great stuff and I’m not a subscriber.

    You’re the 3rd or 4th person I’ve read that mentioned testing with PPC campaigns. I’m wondering if you can use that to test affiliate marketing campaigns where the main CTA is to click the link and head to the product sales page? Can you still fully test that by watching the number of clicks on the link somehow?

    Thanks for the info.

  • Keyword research is very vital to any SEO campaign, given that it’s the foundation of the campaign. Well, the next step is probably content strategy, link search and actual link acquisition, but it’s very important that you know the keywords that will make you earn and be visible to highly targeted traffic. Testing through PPC is one way to see if your chosen keywords will be feasible, but if you don’t have the budget to try things out through paid results, observing your competition is a good alternative.

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