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But it turned out so good that I thought I’d share it with you too!
In this video I walk you through a pre-copywriting worksheet I fill out every single time I am going to be writing any kind of sales copy.
This includes writing full salesletters for my own business or for my clients, creating sales videos, webinars and even live speaking engagements where I have an offer at the end.
Now, some people know that I’m almost obsessive about creating checklists and procedures for just about EVERYTHING I do in my business.
But if you want to achieve maximum results in your own business you need to develop checklists and procedures for everything YOU do as well.
By going through this pre-copywriting procedure, the quality of your copy, your connection with your target audience and your resulting conversion and response rates will be EXPONENTIALLY better than they would otherwise be.
Also, if you are a ConversionDoctorMembers.com charter member, you have access to the PDF of this procedure in the members area, along with a couple other videos, PDFs and templates I created for this same email coaching client.
And if you are NOT a ConversionDoctorMembers.com charter member… Sorry, the site is not officially launched yet so you’ll have to wait another couple months to get access. We are not accepting new members right now.
Also, I should probably point out another lesson here…
As you can see, although I recorded this video (and the others) specifically to help one of my email coaching clients, I am actually leveraging that content in several different ways.
I’m using some of it in my membership site, I’m using some of it in an upcoming product I’m creating and as you can see here, I’m using some of it as valuable content for my blog.
Anytime you create content in your own business, you should take a hard look and think about all the different ways you can repurpose that content to get you maximum results for your efforts.
About the AuthorEric Graham is a serial entrepreneur, author, speaker, copywriter and consultant. Enter your name and email address below to get notified when new response boosting tips, tested conversion strategies, updates, articles and videos are posted.
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