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Here is another video I recorded for one of my email coaching clients.
But because I know that many of my readers struggle with writing their own sales copy, I thought I’d share it with you too!
In this video I walk you through a PDF I created that outlines all of the elements that make up a good sales letter, from the pre-headline down to the final P.S.
I’ve extensively tested all of the different elements in this Sample Sales Letter Flow Formula, down to even their placement on the page and in the copy.
For example does showing your guarantee BEFORE your bonuses converts better?
How about price? When should you present the price and what kind of copy should you use to justify the price?
I cover all of that and more in this free 54+ Minute video.
By going through this video (and the PDF I created for it) as well as the pre-copywriting procedure I released a few weeks ago, the quality of your copy, your connection with your target audience and your resulting conversion and response rates will be EXPONENTIALLY better than they would otherwise be.
And you may want to sign up for my Blog notification list on the right, because over the next few weeks I’m going to be releasing several ore high quality, informative, conversion boosting videos.
You won’t want to miss those!
About the Author
Eric Graham is a serial entrepreneur, author, speaker, copywriter and consultant. Enter your name and email address below to get notified when new response boosting tips, tested conversion strategies, updates, articles and videos are posted. You'll also get immediate access to a powerful 90 minute Conversion Boosting video as a free gift for signing up (and a lot more!)
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[...] This post was mentioned on Twitter by Eric Graham, Eric Graham. Eric Graham said: New Blog Post: Discover The 19 Critical Elements of a Winning Sales Letter! (FREE Video…) http://bit.ly/8UgD3b [...]
Hi Eric,
Just when I’m happy with my free CD sales letter you give me more pearls of wisdom!
This video and PDF is SERIOUSLY going to make me more money and help many more people move towards ‘Yes to success!’
Thank you so much!
Best wishes,
Jonathan Crabtree
(The Brain Teacher)
I’d be interested to know some of those things that you researched (eg. when should you show your guarantee, and when should you show your prices?)
[...] 2. Discover The 19 Critical Elements of a Winning Sales Letter! (FREE Video…) [...]
I think that video marketing is really booming these days. In my split test video salesletter has beaten the old text salesletter by 35%!!
I created video salesletters with Mike’s help from http://videosalesletterguru.com/ – he teaches how to create a script with 20 step formula, how to record the converting video and gives the templates.