Convert Your Visitors into Believers and You Will Convert Them Into Buyers…

Written by Eric Graham |

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World class copywriter Michel Fortin says that next to proper targeting and good copy, providing PROOF is one of the most critical keys to converting browsers to buyers.

Fortin says:

…the reality is, everything readers see is suspect right from the get-go. It gives new meaning to the word “conversion.” People never believe anything the moment they read your copy, so you need to “convert” them not into buyers but into believers.

I couldn’t agree more!

Check out his full article here:
http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/

About the Author

Eric Graham is a serial entrepreneur, author, speaker, copywriter and consultant. Enter your name and email address below to get notified when new response boosting tips, tested conversion strategies, updates, articles and videos are posted.

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