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Archive for the 'Web Usability' Category

Michel Fortin Did It Again! (But this time we didn’t break the webinar…)

Friday, May 4th, 2007

WOW!   That’s all I can say…   WOW!
Well…   Okay, I can say more than that…
If you missed Part 2 of our webinar, you missed something very special.
I thought Michel over-delivered on the first webinar (and he DID) but WOW…   This one ROCKED!
There were a few points during the webinar where I was [...]

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Who in the Heck Reads Privacy Policies? (Surprising Answer: Buyers!)

Thursday, April 19th, 2007

Most online marketers and business owners know that to avoid getting into legal trouble they need to post a privacy policy on their website.
But what many are apparently unaware of is, a well crafted privacy policy can contribute to your websites conversion rates.  
As I’ve discussed before, building trust is a critical component in the [...]

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Can Listening To One 52 Minute Interview Boost Your Conversion Rates?

Thursday, April 12th, 2007

The other day I was a special guest on Jim Peake’s MySuccessGateway.com Podcast series.
Jim regularly interviews top online marketing experts such as Mark Joyner, Randy Gage, Michael Senoff, David Frey and many others.
In this powerful, 52 minute unscripted interview Jim got me to spill the beans about parts of my business background and some of [...]

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The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together…

Thursday, March 8th, 2007

If you’ve been following my recent posts exposing the results I’ve observed from a few of my submit button testing rounds, you’re sure to love this final post in the series.
I’m going to bring all of the elements together and show you the submit button that smashed my initial control. (And the exact HTML [...]

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WHAT!? Michel Fortin Just Called Me A FANATIC! (And he says you should give your visitors “The Finger”…)

Thursday, March 1st, 2007

My friend, mentor and MULTI-Million dollar copywriter Michel Fortin just posted another comment about me on his blog.
But this time he’s calling me names… He says I’m “fanatical“! (At least when it comes to testing… And, I guess he’s right!)
Michel Said:
Eric Graham has a fantastic blog on web conversion, and he’s also [...]

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