How to Reduce Shopping Cart Abandonment and Improve Conversion Rates By Downselling…

You’re probably familiar with up-selling and cross-selling. Perhaps you even employ these profit boosting tactics in your marketing.

But how about downselling?

After reviewing and evaluating hundreds of websites, I would have to say that less than 1% of all online sellers are using this powerful conversion booster.

And, that’s too bad, because in every single instance where I have tested a strategic and related downsell offer, I’ve seen an improvement in conversion rates. Often a big one!

Also… Downselling is a great way to capture new customers that you would otherwise have lost.

So what is downselling?

Downselling is simply presenting a related, yet lower priced offer to prospective customers who pass on your main offer.

A few ideas for downsell offers include:

  • “¢ Offering a mini version or light version of your product.
  • “¢ Offering a digital only version of your physical information products.
  • “¢ Offer


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It looks like Seth Godin is looking for me…

Earlier today Seth Godin posted a all points bulletin on his blog (click here for the full post) looking for small companies or experts who specialize in evaluating and tweaking websites to optimize performance and conversion.

(I don’t know about you… But that sounds just like what I do.)

While most experts will tell you that you need to test and tweak your websites, few if any will tell you WHAT to tweak and HOW to test it.

But that is exactly what I give you in my Conversion Booster Video Website Evaluations.

Here’s exactly what Seth said:

If I want my car to go a bit faster, there’s a garage in town that will tweak it for me.

If I want my stereo to sound a little better, there’s a guy who will install cables and such and upgrade it.

There are more than


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The Shocking Reason Why Cheating Your Affiliates Costs YOU Money!

Recently I stumbled across a Clickbank merchant who was using a very sneaky method to cheat his affiliates. The checkout on his main salesletter correctly linked to Clickbank, so affiliates got paid for people who bought on the first visit.

However, he was using several aggressive name capture techniques (which is great), but in his post opt-in autoresponder sequences he sent all of the traffic to a different sales letter with a 1shoppingcart checkout. (Thus avoiding paying affiliate commissions on sales generated by his follow up sequence.)

What this guy doesn’t understand is that he is not just cheating his affiliates… He’s cheating HIMSELF!

I’m always astounded by merchants, publishers and retailers who try and weasel out of paying their affiliates a fair commission. This is one of the dumbest and most shortsighted things that online merchants can do.

They are missing the most fundamental aspect of affiliate marketing… The…


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How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!

While reviewing the data of one of my consulting clients Google Adwords campaigns I stumbled across a few hard to explain results that perfectly illustrate the very large effect small differences can have on conversion rates. […]

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