I just got an email from a frustrated reader! Why is that good news for you?

If you’ve ever wanted to get your website evaluated, and discover how to supercharge your conversion rates, sales and profits but couldn’t afford (or justify) my $997+ fees for my Conversion Booster Video Website Evaluation, you need to read a special message I just wrote…

Read it here => http://www.web-site-evaluations.com/only10.htm

You’ll discover why the frustrated (and touching) email from a fellow subscriber is actually GOOD news… (Well at least for you!)

Go to: http://www.web-site-evaluations.com/only10.htm

Eric Graham,
“The Conversion Doctor”

P.S. - This “good news” is limited to only the first 10 subscribers to respond.

So don’t delay! Run over and read this special message right now…
http://www.web-site-evaluations.com/only10.htm

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Category: Conversion Rate Improvement, Landing Page Conversion, Marketing, Online Marketing, Success and Mindset, Testing and Tracking, Usability Testing, Web Analytics, Web Usability
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Do Pictures of Women Convert Better Than Pictures of Men?

woman-point.jpgAfter sharing the results of my “Point at Your Opt-in Box” test, one of my blog readers, Jay Jennings (from sonictoolkit.com) asked a great question…

Jay asked…

“I’d like to see the test results of splitting between a guy pointing, and a woman pointing. My hunch is the woman would win out, even if she’s not the “owner” of the site.”

Well… It just so happens that I have actually tested this exact thing several times in several markets. And what I’ve found is this…

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Category: Building Trust, Conversion Rate Improvement, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Merchandising, Split Testing, Testing and Tracking, Web Analytics, Website Design
5 comments

Taking the Hacker Safe Conversion Boost to the Next Level…

distract.jpgIn yesterday’s post I shared with you some of the outstanding results my clients and I have been seeing by using the Hacker Safe Logo.

The logo is a huge trust builder, gives you a PR 7 backlink and actually helps make your server more secure.

However, even though the logo does give a nice conversion boost in most cases, one thing that has always bugged me is the fact that the logo opens in a new window, with address bars, links bars, tool bars and all the other distractions.

I have ample test data that shows that by removing the address bar and other bars from a new window you open, you can reduce the potential for visitor distraction and improve conversion rates.

Further, during the usability testing I regularly do for my clients, I’ve watched time and time again visitors click on something that…

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Category: Building Trust, Conversion Rate Improvement, Landing Page Conversion, Multivariate Testing, Online Marketing, Split Testing, Testing and Tracking, Usability Testing, Web Analytics, Web Usability, Website Design
3 comments

Does the Hacker Safe Logo (or McAfee Secure Seal) Help or Hurt Conversion Rates? (Test results revealed…)

trust.JPGUPDATE: After several more years of testing and some MAJOR changes with Hacker Safe (now the McAfee Secure Logo) I have updated testing data to share. Click Here to read the new post!

Building trust is a critical part of the online selling process. You can have a site with good usability, fantastic copy, a great product or offer and tons of highly targeted traffic, but if your visitors do not trust you or trust that their information is going to be secure in your hands they simply will not buy from you.

According to a recent report from Jupiter Research, assurances of security influence the purchasing decisions of 62% of online shoppers.

One of the fastest and easiest ways to build visitor trust online is by displaying third party logos and trust seals such as Better Business Bureau Online logos, SSL Certificate seals and privacy seals…

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Category: Building Trust, Conversion Rate Improvement, Landing Page Conversion, Multivariate Testing, Online Marketing, Online Merchandising, Podcasts, Split Testing, Testing and Tracking, Traffic Quality, Usability Testing, Web Analytics, Web Usability, Website Design
11 comments

Michel Fortin Did It Again! (But this time we didn’t break the webinar…)

michel-white.jpgWOW!   That’s all I can say…   WOW!

Well…   Okay, I can say more than that…

If you missed Part 2 of our webinar, you missed something very special.

I thought Michel over-delivered on the first webinar (and he DID) but WOW…   This one ROCKED!

There were a few points during the webinar where I was so busy taking notes myself I almost forgot to advance the PowerPoint slides.

(And I NEVER take notes during my own webinars, but a few things Michel said had me diving across the room for the nearest pen and paper.)

Don’t even get me started on

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Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Copywriting, Email Conversion, Landing Page Conversion, Marketing, Multivariate Testing, Offline Marketing, Online Marketing, Online Merchandising, Online Video, Pay Per Click Conversion, Podcasts, Product Creation, Split Testing, Success and Mindset, Testing and Tracking, Traffic Quality, Usability Testing, Web Analytics, Web Usability, Webinars, Website Design
6 comments
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