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Taking the Hacker Safe Conversion Boost to the Next Level…

Friday, June 22nd, 2007

In yesterday’s post I shared with you some of the outstanding results my clients and I have been seeing by using the Hacker Safe Logo.
The logo is a huge trust builder, gives you a PR 7 backlink and actually helps make your server more secure.
However, even though the logo does give a nice [...]

Popularity: 16% [?]

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Does the Hacker Safe Logo Help or Hurt Conversion Rates? (Test results revealed…)

Thursday, June 21st, 2007

Building trust is a critical part of the online selling process. You can have a site with good usability, fantastic copy, a great product or offer and tons of highly targeted traffic, but if your visitors do not trust you or trust that their information is going to be secure in your hands they [...]

Popularity: 29% [?]

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Michel Fortin Did It Again! (But this time we didn’t break the webinar…)

Friday, May 4th, 2007

WOW!   That’s all I can say…   WOW!
Well…   Okay, I can say more than that…
If you missed Part 2 of our webinar, you missed something very special.
I thought Michel over-delivered on the first webinar (and he DID) but WOW…   This one ROCKED!
There were a few points during the webinar where I was [...]

Popularity: 18% [?]

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Who in the Heck Reads Privacy Policies? (Surprising Answer: Buyers!)

Thursday, April 19th, 2007

Most online marketers and business owners know that to avoid getting into legal trouble they need to post a privacy policy on their website.
But what many are apparently unaware of is, a well crafted privacy policy can contribute to your websites conversion rates.  
As I’ve discussed before, building trust is a critical component in the [...]

Popularity: 12% [?]

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Can Listening To One 52 Minute Interview Boost Your Conversion Rates?

Thursday, April 12th, 2007

The other day I was a special guest on Jim Peake’s MySuccessGateway.com Podcast series.
Jim regularly interviews top online marketing experts such as Mark Joyner, Randy Gage, Michael Senoff, David Frey and many others.
In this powerful, 52 minute unscripted interview Jim got me to spill the beans about parts of my business background and some of [...]

Popularity: 7% [?]

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