Is The Conversion Doctor M.I.A.?

question-head.jpgAs you can see the last post to my blog is dated almost a month ago. I’ve actually had blog readers e-mail me asking if I was okay or if I was suffering from some kind of health issues.

Well to set the record straight, my health is good, I’m doing fine, I’ve just been INSANELY busy over the past month or two.

You see… as generous as I try to be with my test results and conversion knowledge, unlike many “experts” I actually spend 80% of my time DOING and only 20% of my time TEACHING.

As a result I’ve been so busy writing copy and conducting tests for my own and my clients websites I simply haven’t had the time to slow down and share the results.


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Michel Fortin Did It Again! (But this time we didn’t break the webinar…)

michel-white.jpgWOW! That’s all I can say… WOW!

Well… Okay, I can say more than that…

If you missed Part 2 of our webinar, you missed something very special.

I thought Michel over-delivered on the first webinar (and he DID) but WOW… This one ROCKED!

There were a few points during the webinar where I was so busy taking notes myself I almost forgot to advance the PowerPoint slides.

(And I NEVER take notes during my own webinars, but a few things Michel said had me diving across the room for the nearest pen and paper.)

Don’t even get me started on


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Who in the Heck Reads Privacy Policies? (Surprising Answer: Buyers!)

priv-pol.jpgMost online marketers and business owners know that to avoid getting into legal trouble they need to post a privacy policy on their website.

But what many are apparently unaware of is, a well crafted privacy policy can contribute to your websites conversion rates.

As I’ve discussed before, building trust is a critical component in the conversion process. Addressing issues such as privacy and security should be a cornerstone of your online trust building efforts.

Yet many online marketers fail to fully capitalize on the trust building and even persuasive power than a friendly, customer centered privacy policy can produce.

You don’t have to look at very many websites were read too many privacy policies before you realize that most sites simply add a privacy policy as almost an afterthought, simply because their legal department made them do it.

But my testing and deep level analysis of online…


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Can Listening To One 52 Minute Interview Boost Your Conversion Rates?

jimpeake.jpgThe other day I was a special guest on Jim Peake’s Podcast series.

Jim regularly interviews top online marketing experts such as Mark Joyner, Randy Gage, Michael Senoff, David Frey and many others.

In this powerful, 52 minute unscripted interview Jim got me to spill the beans about parts of my business background and some of my conversion strategies that I usually only share in my $3,500+ full day workshops.

So I strongly recommend you give this interview a listen.

You can either click on the link below to go directly to the interview page at or you can simply hit the play button below the link, to listen to the interview right here.

Happy Listening!



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The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together…

puzzle.jpgIf you’ve been following my recent posts exposing the results I’ve observed from a few of my submit button testing rounds, you’re sure to love this final post in the series.

I’m going to bring all of the elements together and show you the submit button that smashed my initial control. (And the exact HTML and CSS code for doing it yourself!)

To recap the other post in this series…

Give Them Another Reason to Click!
(Providing “secondary link feedback”, such as a color change, can help users know that your link or button is “clickable”.)

You need to give your visitors the finger!
(Make sure your buttons provide “primary link feedback” and change the cursor arrow into a pointing finger.)

Size Does Matter!
(Bigger buttons often produce bigger response rates.)

Well today we are going to put all of these pieces together to create what I…


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