The other day I was a special guest on Jim Peake’s MySuccessGateway.com Podcast series.
Jim regularly interviews top online marketing experts such as Mark Joyner, Randy Gage, Michael Senoff, David Frey and many others.
In this powerful, 52 minute unscripted interview Jim got me to spill the beans about parts of my business background and some of [...]

If you’ve been following my recent posts exposing the results I’ve observed from a few of my submit button testing rounds, you’re sure to love this final post in the series.
I’m going to bring all of the elements together and show you the submit button that smashed my initial control. (And the exact HTML [...]

My friend, mentor and MULTI-Million dollar copywriter Michel Fortin just posted another comment about me on his blog.
But this time he’s calling me names… He says I’m “fanatical“! (At least when it comes to testing… And, I guess he’s right!)
Michel Said:
Eric Graham has a fantastic blog on web conversion, and he’s also [...]

As we found in the first two “Usability Related Split Test Results” articles, your link color and behavior can play a big part in your response and click though rates.
I also introduced the concept of Primary and Secondary link feedback. And we found that by providing BOTH primary and secondary link feedback, you have [...]

Last week I shared some usability related split test results with you, showing the critical importance “link appearance” has on response rates.
The results of our link appearance tests were clear… Blue and underlined links convert the best.
However… I didn’t share the data for ALL of the link variations I tested during that campaign.
In [...]