Do Coupon Codes INCREASE Checkout Abandonment?

couponsIt seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.

(Click here to follow me on Twitter.)

One of my recent Conversion Tips, that I received a ton of questions about was the following…

“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”

Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?

There are actually several reasons I recommend against having a coupon code field in your shopping cart.

The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.

A behavior I’ve observed…

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A 519% Conversion Boost by Changing Just 1 Line of Code?! Conversion Mystery SOLVED!

A couple weeks ago I flew to one of my Platinum clients home for his twice a year, full day on-site visit and found myself sucked into the toughest “Conversion Mystery” of my entire career.

For a while I thought I was going to lose my mind as I racked my brain trying to figure out why a site that SHOULD have been converting at over 4%, only had a 0.8% conversion rate.

But once I cracked the case, conversions jumped by over 519%, by changing just 1 line of code.

Check it out!

Click to Watch
Click Here To Play

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Squeeze Page Conversion: FREE Video Shows How to Get a 75%+ Optin Rate!

As promised yesterday, here is the full walk through video where I detail EXACTLY how I get 75%+ optins on a regular basis for my webinars and squeeze pages.

What was originally supposed to be a quick 20 minute video, grew into a DETAILED course on maximizing squeeze page and optin conversions.

Not to brag, but I really think this is some of the absolute BEST free content I’ve ever released.

So sit back, relax, grab your favorite beverage and get ready to take a TON of notes!

Click here to watch video!

Happy viewing and testing!

PS – This wound up being SO good, I’m going to turn it into a DVD product. So, after you watch it I’d LOVE to get your feedback, comments and testimonials below to use when I sell this!

Thanks! Please comment below…

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Merry Christmas from the Conversion Doctor!

giftDespite the “recession”, 2008 has been my best year in business online ever. And nearly all my coaching clients, students and business partners have had a fantastic year too.

You see, when you understand how to persuade online visitors to take action and buy, and you know how to turn traffic into cash, external conditions no longer apply to you and your business.

When you know how to convert, you can create money on demand.

But, because the skills I teach are so valuable and in such demand, all of my products, courses and coaching programs are high ticket. I simply don’t have or offer anything at an “entry level” price.

In fact most of the products I sell (particularly from stage when I speak at events) are priced at $2,497 or higher. And while they are worth every dime, and I’ve had clients increase their business by literally MILLIONS…

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Private Email Based Coaching: Only 3 Spots Left!

For over 5 years now I’ve had an almost secret, closed door by-invitation-only coaching program.

Why did I keep it a closed and private program? Mainly because I’m in a fortunate position to be very selective about who I choose to work with. And partially, because even without promoting it the program has always been full.

But after I mentioned in a video a couple months ago that I had a coaching program (even though I clearly stated that it was a closed, by-invitation-only program) I was flooded with requests to join.

Just about everybody who asked me about the program got my standard reply which is “Sorry… All of my coaching programs are full and new students are only allowed in by a personal invitation.”

But a few of them didn’t take no for an answer and were VERY persistent. And new requests kept coming in.

Like most successful…

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