Why Do I Blog?

My friend and a brilliant business growth strategist, best-selling author and award-winning speaker, JP Maroney just “Tagged” me on his blog.

When I saw Michel Fortin get tagged a few days ago, I figured my time was coming.

So here it is…

Why Do I Blog?

1. Mo’ Money, Mo’ Money, Mo’ Money!

Initially my motivations for starting a blog were pretty selfish. (Yes… I’m a greedy, money grubbing capitalist and proud of it!) I wanted to expand awareness about my consulting, speaking, copywriting and website evaluation services. Starting a blog was simply another marketing and publicity vehicle to generate leads, clients and revenue.

And looking back… It has fulfilled that “selfish” purpose exceptionally well. I can directly attribute several hundred thousand dollars worth of speaking engagements, usability testing projects, consulting clients and website evaluations to leads generated from this blog.

2. Build Awareness About Conversion

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Raise Your Price and Reduce Your Refunds!

When I’m conducting testing campaigns or Conversion Rate Optimization (CRO) projects for my clients, one of the (many) metrics I always try and track is refund rates.

As I’ve discussed before on this blog, refund rates that are too low can actually be a sign that you’re not “selling hard enough” and are leaving money on the table.

However, refund rates that are too high can indicate one of 7 different problems.

The 7 Main Reasons For High Refund Rates

1. Low Quality
The obvious problem a high refund rate indicates is potentially low product quality. If your refunds are high because of a low quality product the solution is simple.

Stop selling CRAP! If your product or service doesn’t add more value to the lives of your customer than the hard earned money they are paying you for it… You’re a thief! Stop it!

2.

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My Friend James Brausch Recently Turned Off Comments on His Blog…

Due to an overwhelming amount of comment spam, my friend James Brausch recently turned off the ability to post comments on his blog.

However, he just tipped his hat to a brilliant and positive “side effect” that not allowing comments will produce for him.

Increased link popularity!

You see… The only way to leave a comment on his blog now is to add a trackback post on your own blog (as I’m doing right now.)

So now, when he posts one of his though provoking challenges (such as his current “guess what this graph is“) post, he will have dozens of other bloggers giving him links, via trackbacks while informing their readers about his blog at the same time.

I know that this was not the main reason he turned off comments. I really believe that he did it due to the amount of spam he was getting.…

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Convert Your Visitors into Believers and You Will Convert Them Into Buyers…

World class copywriter Michel Fortin says that next to proper targeting and good copy, providing PROOF is one of the most critical keys to converting browsers to buyers.

Fortin says:

…the reality is, everything readers see is suspect right from the get-go. It gives new meaning to the word “conversion.” People never believe anything the moment they read your copy, so you need to “convert” them not into buyers but into believers.

I couldn’t agree more!

Check out his full article here:
http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/

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Repent Ye Sinners! Marketing God, Jim Edwards Proclaims “The Ten Web Site Commandments”!

My friend an mentor Jim Edwards has done it again with a great post to his blog in which he identifies the “The Ten Web Site Commandments”.

I loved this post so much I’ve reprinted it in it’s entirety below.

“What makes a good web page?”

People ask me this all the time, though they often encounter
difficulty boiling the question down to so few words.

You, like any serious website operator, want to know how to
create and maintain the best possible website that nets you
the most sales and subscribers.

The following “commandments” represent the ideals towards
which every new or existing website should aspire.

1. Thou Shalt Have Purpose
– Clearly define the site’s purpose and ensure all content,
graphics, and text tightly focus on that purpose.

Discard all extraneous or distracting material and regularly

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