Can Listening To One 52 Minute Interview Boost Your Conversion Rates?

jimpeake.jpgThe other day I was a special guest on Jim Peake’s Podcast series.

Jim regularly interviews top online marketing experts such as Mark Joyner, Randy Gage, Michael Senoff, David Frey and many others.

In this powerful, 52 minute unscripted interview Jim got me to spill the beans about parts of my business background and some of my conversion strategies that I usually only share in my $3,500+ full day workshops.

So I strongly recommend you give this interview a listen.

You can either click on the link below to go directly to the interview page at or you can simply hit the play button below the link, to listen to the interview right here.

Happy Listening!



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What in the Heck is a Blog Meme?!

jim-blog2.gifWell… I’m back from my cruise with James Brausch and I have to tell you it was fantastic! You have to join us next time.

(I’ll post more about the cruise later.)

But right now I want to share with you a short video that my good buddy, Jim Edwards posted while I was “at sea”.

Before I left for the cruise Jim and I recorded a quick webinar on a pretty cool (and viral) new way to drive new traffic and links to your sites called “Blog Memes“.


Because traffic quality plays such a big role in maximizing conversion rates, I’m always on the lookout for new and effective ways to drive quality traffic to my clients websites. Blog Memes is one of those “new ways” I’ve been testing out recently.

Jim had never heard of these things before so he…


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The DEATH of Teleseminars! (Long Live Webinars!)

jim-ed.jpgOkay… So perhaps teleseminars aren’t “dead”, but with everybody pronouncing “The Death” of this and “The Death” of that, I wanted to play too!

Seriously though… While teleseminars have been a highly effective way of producing content, selling products and building lists — with what seems like dozens of different teleseminars to listen to each day, their effectiveness is dropping off significantly.

It’s becoming harder and harder to get people to opt-in for telesminars, get them to actually CALL in and listen or even listen to the replay (even if they DO download it.)

That’s why I’m so excited to tell you about… A TELESEMINAR that is happening today! 🙂

But more about that in a second…

As you may know, a few months ago I did a series of webinars with my friend


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Do You NEED Higher Conversion Rates?

HIMH2.jpg“I NEED higher conversion rates!”

I hear that statement about a dozen times a day in emails and phone calls with prospective clients.

And I can certainly empathize with where they are coming from…

When you pay Google $5,000 to drive 10,000 visitors to your site and you only make 3 sales (of a $47 ebook), I’m sure you do feel like you NEED higher conversion rates!

When you spend a month recruiting high powered JV partners to do endorsed mailings for your “big launch” only to discover that your anemic copy and weak offer produced a six-cent visitor value… Your PARTNERS are going to tell you that you NEED higher conversion rates!

So when somebody comes along and tells you that “you don’t NEED anything”, “all of your NEEDS are already met”, it can be hard to swallow.

Well… That’s exactly what my friend James Brausch recently posted on…


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Usability Split Test Results: Link Appearance Matters More Than You Think…

blue-links.jpgAs I mentioned in an earlier blog post, most Usability experts don’t conduct actual split testing.

Usability testing is important, but if you want to optimize your landing page for a particular ACTION, then split testing or multivariate testing is necessary.

Over the past few years I’ve put MANY usability “best practices” to the test in an effort to ensure that the popular usability dogma is indeed accurate.

Over the next few months I’ll be sharing the results of some of these tests here on my blog (but many of my findings are simply too good or controversial to share with the “general public” so those will still be reserved for my paying clients/audiences.)

Today I want to share some data on link appearance that actually DOES support conventional usability wisdom.

(Although as you will see, many if not most web designers routinely ignore this wisdom.)

For several years…


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