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Archive for the 'Traffic Quality' Category

What in the Heck is a Blog Meme?!

Tuesday, March 20th, 2007

Well… I’m back from my cruise with James Brausch and I have to tell you it was fantastic! You have to join us next time.
 (I’ll post more about the cruise later.)
But right now I want to share with you a short video that my good buddy, Jim Edwards posted while I was “at sea”.
Before [...]

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The DEATH of Teleseminars! (Long Live Webinars!)

Thursday, March 8th, 2007

Okay… So perhaps teleseminars aren’t “dead”, but with everybody pronouncing “The Death” of this and “The Death” of that, I wanted to play too!
Seriously though… While teleseminars have been a highly effective way of producing content, selling products and building lists — with what seems like dozens of different teleseminars to listen to [...]

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Do You NEED Higher Conversion Rates?

Tuesday, March 6th, 2007

“I NEED higher conversion rates!”
I hear that statement about a dozen times a day in emails and phone calls with prospective clients.
And I can certainly empathize with where they are coming from…
When you pay Google $5,000 to drive 10,000 visitors to your site and you only make 3 sales (of a $47 ebook), I’m sure [...]

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Usability Split Test Results: Link Appearance Matters More Than You Think…

Friday, February 16th, 2007

As I mentioned in an earlier blog post, most Usability experts don’t conduct actual split testing.
Usability testing is important, but if you want to optimize your landing page for a particular ACTION, then split testing or multivariate testing is necessary.
Over the past few years I’ve put MANY usability “best practices” to the test in an [...]

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Why Do I Blog?

Thursday, February 15th, 2007

My friend and a brilliant business growth strategist, best-selling author and award-winning speaker, JP Maroney just “Tagged” me on his blog.
When I saw Michel Fortin get tagged a few days ago, I figured my time was coming.
So here it is…
Why Do I Blog?
1. Mo’ Money, Mo’ Money, Mo’ Money!
Initially my motivations for starting a blog [...]

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