Who The Heck is {FirstName}?!?

hello-my-name-is-150Yesterday I made a blunder with an email I sent out to my list announcing my latest blog post.

Actually I made 2 mistakes…

My first mistake was trying to send the broadcast myself. I should have let one of my assistants or outsourcers send it.

The second mistake was I didn’t follow my own checklist and procedure.

The result of these 2 mistakes was an email with the following subject line:

Is this keeping you broke {firstname}?

Yep… The dreaded {firstname} in the subject line, without actually merging the personalization into the email broadcast.

Doh!

Way to make my subscribers feel special… NOT!

And the funny thing is I should know better.

As a pilot, I know the critical importance of following a checklist every single time. No matter how many times you’ve done a certain task, if you don’t follow the checklist you are open to…

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Is What You Are UNWILLING To Do Keeping You Broke?

successAt the end of each year, I take a few days off and reflect on my successes and learning experiences (there’s no such thing as “failures”) over the past 12 months, and then lay out my plan for the next 12 months.

I call this my “goal setting retreat”, and I often will lock myself up in a hotel suite or resort somewhere and just focus on planning and high level strategy for several days.

In preparation for this year’s goal setting retreat, I’ve been reflecting on some of the key differentiating factors that account for my success (and the success of many others I associate with as friends and clients.)

While there are many common factors and habits I’ve observed in other successful people, there is one that I want to comment on that often gets overlooked in much of the “success literature”.

And that is the willingness successful…

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Do THIS before you write ANY copy! (And you’ll make WAY more money…)

free-vid.jpgI recently recorded this video for one of my email coaching clients (along with a couple others that I’m NOT going to share.)

But it turned out so good that I thought I’d share it with you too!

In this video I walk you through a pre-copywriting worksheet I fill out every single time I am going to be writing any kind of sales copy.

This includes writing full salesletters for my own business or for my clients, creating sales videos, webinars and even live speaking engagements where I have an offer at the end.

Now, some people know that I’m almost obsessive about creating checklists and procedures for just about EVERYTHING I do in my business.

But if you want to achieve maximum results in your own business you need to develop checklists and procedures for everything YOU do as well.

By going through this pre-copywriting procedure, the quality…

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How To Double Your Online Sales (Even in a “Bad” Economy…)

The video below shows you exactly how to double your sales by focusing on the 3 key “leverage points” in ANY online business.

Go ahead and watch it right now!

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Click Here NOW to Watch Part 2!

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Misunderstandings are the fault of the WRITER not the READER…

dunce-spelThe feedback and response I got to my recent “My Squeeze Pages Suck” video was great.

… At least MOST of it.

While I got dozens of great emails from folks telling me they liked the video, I did get one not-so-nice email that I got a chuckle out of.

In my email and video I talked about running tests to increase the “opt-in” rate of your landing pages.

Well here is the reply I got from one subscriber:

“Isn’t the word………..”option”??? Just wondered!!!

Guess your “optins” suck because maybe,,,,,,,,you can’t even spell properly?????”

LOL… Of course any true online marketer knows that an “Opt-In” happens when somebody OPTS INto your email list. I guess they have the “option” not to “opt-in”… ;-)

But as humorous as this example was (at least to me), it does contain a valuable marketing lesson.

And that

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