First This Comment Made Me Laugh! But Then it Made Me Think…

prove-it.jpgIf you’ve been following my blog for the past couple of weeks you’ve probably seen that I won a free cruise from James Brausch.

Well, I’ve received several warm and pleasant emails and comments congratulating me (and to those who have sent them… Thanks!)

But one of the comments took me a bit by surprise.

It was posted by “Dave”, using the very creative (and obviously fake) email address: me@yahoo.com

Usually I just delete worthless comments left by people who provide fake contact information, but this one was just so absurd that it actually made me laugh out loud.

(Perhaps you’ll get a chuckle too…)

“Dave’s” comment in response to me winning James’s promotion was:

Apparently James’s oferr to sponsor someone on the cruise was just a popularity stunt for his blog. It was a scam to get more trackbacks, just like when he shut off comments.

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Category: Building Trust, Conversion Rate Improvement, Copywriting, Marketing, Offline Marketing, Online Marketing, Online Video, Success and Mindset
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Whatdayaknow… I just won a free cruise!

ship.jpgWell… If you read my “Give and You Shall Receive” post from yesterday, you found out that James Brausch was offering to pay the way for one of his blog readers to join him on a 3 day cruise to Mexico.

The only action required was to simply post to your blog and tell him why you should be the one he picks.

(Guess I should have titled the post “Blog and You Shall Receive!”)

Amazingly enough for the first few hours, I was the ONLY person (out of his 2,500+ readers each day) to even bother to post about the “contest”.

It actually took James posting a second time to get a few more entries. (And a couple of those were kinda’ scary if you ask me…)

So imagine my surprise when I got off the plane here in Minneapolis (I’m out of town conducting a…

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Category: Online Marketing, Success and Mindset
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Success in Testing (or in life) is Based on ACTIONS!

action.jpgA question I’m frequently asked by my subscribers, blog readers and coaching clients is, “how many page views or unique visitors should my ad/page receive during a test before I can declare the winner?”

And, I’ve seen “gurus” throw out all kinds of numbers to answer these types of questions. In fact I was speaking at an online retailing event a few months ago when a well known web analytics expert (who I will not name, to protect the guilty), said “once a test reaches 5,000 page views you can be confident that your results are valid.”

Uhhg!! I wanted to barf!

I couldn’t believe this guy was paid $7,500 to total DECEIVE and MISLEAD the audience!

Fortunately I was the next speaker in the “line up” and was able to (tactfully) set the audience straight.

It’s not page views, it’s not unique visitors, its ACTIONS that determine the “winner”…

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Category: Conversion Rate Improvement, Landing Page Conversion, Multivariate Testing, Online Marketing, Split Testing, Success and Mindset, Testing and Tracking, Web Analytics
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Give and Ye’ Shall Receive…

ship.jpgI’m a firm believer in giving. I give of my time, I give of my knowledge and expertise and I give of my money.

As I mentioned in a blog post a while back (why do I blog), my belief in giving is one reason I share many of my test results here on my blog. While most other testers guard their data like it is gold. (Which it is!)

I’ve found, almost without exception that the wealthiest and most successful individuals are some of the most generous and giving people you will ever find.

A great example is my friend (and fellow 2%er), James Brausch. He is going on a cruise in March so what is he doing? He is offering to pay the way for one luck blog reader to go on the cruise with him. No strings attached. What a guy!

But, that’s why…

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Category: Success and Mindset
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Why Do I Blog?

My friend and a brilliant business growth strategist, best-selling author and award-winning speaker, JP Maroney just “Tagged” me on his blog.

When I saw Michel Fortin get tagged a few days ago, I figured my time was coming.

So here it is…

Why Do I Blog?

1. Mo’ Money, Mo’ Money, Mo’ Money!

Initially my motivations for starting a blog were pretty selfish. (Yes… I’m a greedy, money grubbing capitalist and proud of it!) I wanted to expand awareness about my consulting, speaking, copywriting and website evaluation services. Starting a blog was simply another marketing and publicity vehicle to generate leads, clients and revenue.

And looking back… It has fulfilled that “selfish” purpose exceptionally well. I can directly attribute several hundred thousand dollars worth of speaking engagements, usability testing projects, consulting clients and website evaluations to leads generated from this blog.

2. Build Awareness About Conversion…

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Category: Building Trust, Online Marketing, Success and Mindset, Traffic Quality, Web Analytics, Website Design
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