Twitter Testing
Anyone who has been reading my blog for more than about 60 seconds knows there is a reason why Michel Fortin calls me a “Fanatical Tester”.
Continuous testing is the key factor that differentiates wildly successful online businesses and marketers, from the rest of the pack.
There is just no better way to gain a devastating long term advantage over your competition.
And as someone who has been running online split and multivariate tests (over 7,000 total) on my own sites and my clients sites for over a decade now, I was not surprised to discover that Twitter was running a few tests of their own.
And they are running their tests on an element of their site that I’ve identified time and time again as one of the items that can give a significant boost to conversion rates, and that element is their Submit Button.
As you can see from the screenshots [...]
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I just recorded you a free video (nothing for sale) that shares the #1 secret to achieving high conversion rates.
(I’m talking double digit, 10%+ conversion rates!)
And no, the “secret” is not:
- Great Headlines
- Good Copywriting
- Having a Great Product
- Using Video
- Building Trust
- Some Special Button
- Targeted Traffic
- Or Even Testing!
Watch the full video and discover the #1 secret here:
Happy viewing!
Eric
PS – Actually it’s NOT really a “secret”, but since 98% of marketers are too lazy to do it the right way, it may as well be secret!
Watch the video right [...]
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At the end of each year, I take a few days off and reflect on my successes and learning experiences (there’s no such thing as “failures”) over the past 12 months, and then lay out my plan for the next 12 months.
I call this my “goal setting retreat”, and I often will lock myself up in a hotel suite or resort somewhere and just focus on planning and high level strategy for several days.
In preparation for this year’s goal setting retreat, I’ve been reflecting on some of the key differentiating factors that account for my success (and the success of many others I associate with as friends and clients.)
While there are many common factors and habits I’ve observed in other successful people, there is one that I want to comment on that often gets overlooked in much of the “success literature”.
And that is the willingness successful people have to [...]
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It seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.
(Click here to follow me on Twitter.)
One of my recent Conversion Tips, that I received a ton of questions about was the following…
“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”
Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?
There are actually several reasons I recommend against having a coupon code field in your shopping cart.
The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.
A behavior I’ve observed in multiple usability tests is website [...]
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