Hackersafe Logo and McAffe Secure Seal Test Results Revisited (Does it still help?)

Hacker Sfae Logo

Hacker Safe LogoBecause I was one of the first people to do any serious split and multivariate testing of the Hacker Safe Logo years ago, I’m asked all the time if displaying the seal still boosts conversion rates.

For a while I was reluctant to share some of my later testing results, because Hacker Safe was bought out by McAfee a couple years ago and they changed the logo from being the “Hacker Safe Seal” to the “McAfee Secure Seal”.

My early testing after this change showed a fairly big drop in the conversion boost produced by using the logo/seal on most sites tested.

Don’t get me wrong, even the “McAfee Secure” version still out performed having NO security seal or logo, but the big gains I had seen with the Hacker Safe version had dropped off.

There were a couple reasons for this…

First, the…

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Check Out What Twitter Is Split Testing on THEIR Site…

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Twitter Testing

Anyone who has been reading my blog for more than about 60 seconds knows there is a reason why Michel Fortin calls me a “Fanatical Tester”.

Continuous testing is the key factor that differentiates wildly successful online businesses and marketers, from the rest of the pack.

There is just no better way to gain a devastating long term advantage over your competition.

And as someone who has been running online split and multivariate tests (over 7,000 total) on my own sites and my clients sites for over a decade now, I was not surprised to discover that Twitter was running a few tests of their own.

And they are running their tests on an element of their site that I’ve identified time and time again as one of the items that can give a significant boost to conversion rates, and that element is their Submit Button.

As you…

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Increase Website Conversion Rates With These 29 Posts

Increase Conversion RatesWith over 5 years of content posted to my blog, new readers who want to increase their website’s conversion rates often get lost or miss out on some of my best conversion rate boosting content.

So to help you increase your online conversion rates quickly I’ve listed some of my most popular conversion rate increasing tips, videos and blog posts below!

1. My #1 Conversion Boosting Secret Revealed… (Free!)

2. Discover The 19 Critical Elements of a Winning Sales Letter! (FREE Video…)

3. How to Boost Conversion Rates at 1ShoppingCart by up to 20% in Under 60 Seconds!

4. Do Coupon Codes INCREASE Checkout Abandonment?

5. We Hate Spam (and our optin rate) As Much As You Do…

6. Do THIS before you write ANY copy! (And you’ll make WAY more money…)

7. How To Double Your Online Sales (Even in a “Bad”

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My #1 Conversion Boosting Secret Revealed… (Free!)

I just recorded you a free video (nothing for sale) that shares the #1 secret to achieving high conversion rates.

(I’m talking double digit, 10%+ conversion rates!)

And no, the “secret” is not:

- Great Headlines
– Good Copywriting
- Having a Great Product
– Using Video
- Building Trust
– Some Special Button
- Targeted Traffic
– Or Even Testing!

Watch the full video and discover the #1 secret here:

Happy viewing!

Eric

PS – Actually it’s NOT really a “secret”, but since 98% of marketers are too lazy to do it the right way, it may as well be secret!

Watch the video right now!

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Is What You Are UNWILLING To Do Keeping You Broke?

successAt the end of each year, I take a few days off and reflect on my successes and learning experiences (there’s no such thing as “failures”) over the past 12 months, and then lay out my plan for the next 12 months.

I call this my “goal setting retreat”, and I often will lock myself up in a hotel suite or resort somewhere and just focus on planning and high level strategy for several days.

In preparation for this year’s goal setting retreat, I’ve been reflecting on some of the key differentiating factors that account for my success (and the success of many others I associate with as friends and clients.)

While there are many common factors and habits I’ve observed in other successful people, there is one that I want to comment on that often gets overlooked in much of the “success literature”.

And that is the willingness successful…

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