I just recorded you a free video (nothing for sale) that shares the #1 secret to achieving high conversion rates.
(I’m talking double digit, 10%+ conversion rates!)
And no, the “secret” is not:
- Great Headlines
- Good Copywriting
- Having a Great Product
- Using Video
- Building Trust
- Some Special Button
- Targeted Traffic
- Or Even Testing!
Watch the full video and discover the #1 secret here:
Happy viewing!
Eric
PS – Actually it’s NOT really a “secret”, but since 98% of marketers are too lazy to do it the right way, it may as well be secret!
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At the end of each year, I take a few days off and reflect on my successes and learning experiences (there’s no such thing as “failures”) over the past 12 months, and then lay out my plan for the next 12 months.
I call this my “goal setting retreat”, and I often will lock myself up in a hotel suite or resort somewhere and just focus on planning and high level strategy for several days.
In preparation for this year’s goal setting retreat, I’ve been reflecting on some of the key differentiating factors that account for my success (and the success of many others I associate with as friends and clients.)
While there are many common factors and habits I’ve observed in other successful people, there is one that I want to comment on that often gets overlooked in much of the “success literature”.
And that is the willingness successful people have to [...]
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It seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.
(Click here to follow me on Twitter.)
One of my recent Conversion Tips, that I received a ton of questions about was the following…
“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”
Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?
There are actually several reasons I recommend against having a coupon code field in your shopping cart.
The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.
A behavior I’ve observed in multiple usability tests is website [...]
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As I often do, I posted one of my “Conversion Tips” to Twitter today, and the response was fantastic and I got a ton of re-tweets!
This was the tip:
Conversion Tip: The words “We Hate Spam” near your optin button actually HURTS optin rates in most tests.
Several people asked me to expand on the tip, so here it goes…
I’m not sure who started it, but it’s everywhere. (I probably still have it on a few of my own sites.)
“We Hate Spam as Much As You Do!”
That’s the statement near the submit button on websites all over the net.
In fact, according to Google, the phrase “we hate spam as much as you do” is found on over 2,000,000 pages.
People see other websites using the phrase, assume it must work and paste it on their own site.
But guess what?
Who ever came up with that stamen probably didn’t bother to test it!
How do [...]
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The video below shows you exactly how to double your sales by focusing on the 3 key “leverage points” in ANY online business.
Go ahead and watch it right now!
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