Niche after niche and industry after industry have proven that once a marketer with an obsession for maximizing traffic conversion enters the niche, its “game over” for the existing websites in that market that don’t adapt… [...]
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My daughters and I loved watching The Crocodile Hunter. Steve’s Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer. Instinctively he knew that to spread his message of conservation, he needed to first grab his audience by the eyeballs and get their attention. A skilled showman and communicator, he could make the most mundane animals appear deadly and interesting. Captivating his audience by building suspense and tension that kept them riveted to his message. With his hyper-animated presentation, colorful language (he introduced the world to his very Aussie catch phrase "Crikey") and unwaveringly khaki wardrobe he created a consistent and memorable personal brand. He was his own, walking talking USP (unique selling proposition.) While many wanabes and knock-offs tried to copy his adventurous style and antics none of them ever came close… [...] If you’re anything like most online marketers or website owners, you’ve probably tried every tweak, trick and technique you can think of to get your website to sell more. Maybe you’ve even had a few successes and actually improved your conversion rates a bit. Yet deep down inside, you’re positive that your site is capable of so much more. You just know that with the right changes and improvements you could be converting a ton more visitors into buyers. But the problem is”… You’ve hit a brick wall and just can’t figure out what to change or tweak. Perhaps it’s time you tried a new pair of eyes! Think about it”… You’ve probably looked at your website a thousand times. You simply have too much knowledge about your products, your company, what you do and what you offer, to effectively see your website through a first… [...] While reviewing the data of one of my consulting clients Google Adwords campaigns I stumbled across a few hard to explain results that perfectly illustrate the very large effect small differences can have on conversion rates. [...] |
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