The other day I was a special guest on Jim Peake’s MySuccessGateway.com Podcast series.
Jim regularly interviews top online marketing experts such as Mark Joyner, Randy Gage, Michael Senoff, David Frey and many others.
In this powerful, 52 minute unscripted interview Jim got me to spill the beans about parts of my business background and some of [...]

Popularity: 7% [?]

You’re probably familiar with up-selling and cross-selling. Perhaps you even employ these profit boosting tactics in your marketing.
But how about downselling?
After reviewing and evaluating hundreds of websites, I would have to say that less than 1% of all online sellers are using this powerful conversion booster.
And, that’s too bad, because in every single instance [...]

Popularity: 4% [?]

Earlier today Seth Godin posted a all points bulletin on his blog (click here for the full post) looking for small companies or experts who specialize in evaluating and tweaking websites to optimize performance and conversion.
(I don’t know about you… But that sounds just like what I do.)
While most experts will tell you that [...]

Popularity: 4% [?]

Recently I stumbled across a Clickbank merchant who was using a very sneaky method to cheat his affiliates. The checkout on his main salesletter correctly linked to Clickbank, so affiliates got paid for people who bought on the first visit.
However, he was using several aggressive name capture techniques (which is great), but in his [...]

Popularity: 6% [?]

I’ve got a confession to make. This may come as a surprise to you (after all, I’m a testing fanatic)… But, testing doesn’t improve website conversion every time.
Nearly all “online marketing gurus” promote the benefits of conducting split tests and multi-variable tests on your website. But, few (if any) tell you [...]

Popularity: 3% [?]