WOW!   That’s all I can say…   WOW!
Well…   Okay, I can say more than that…
If you missed Part 2 of our webinar, you missed something very special.
I thought Michel over-delivered on the first webinar (and he DID) but WOW…   This one ROCKED!
There were a few points during the webinar where I was [...]

The third person to get a question answered by Michel Fortin is, Stephen Davies.
Stephen asked a great question, that I am sure is on the minds of many who read this blog.
His question was…
Michel,
If you had to start all over again from scratch (knowing what you know now and given the tools now available), what [...]

The other day I was a special guest on Jim Peake’s MySuccessGateway.com Podcast series.
Jim regularly interviews top online marketing experts such as Mark Joyner, Randy Gage, Michael Senoff, David Frey and many others.
In this powerful, 52 minute unscripted interview Jim got me to spill the beans about parts of my business background and some of [...]

If you’ve been following my recent posts exposing the results I’ve observed from a few of my submit button testing rounds, you’re sure to love this final post in the series.
I’m going to bring all of the elements together and show you the submit button that smashed my initial control. (And the exact HTML [...]

As I mentioned in an earlier blog post, most Usability experts don’t conduct actual split testing.
Usability testing is important, but if you want to optimize your landing page for a particular ACTION, then split testing or multivariate testing is necessary.
Over the past few years I’ve put MANY usability “best practices” to the test in an [...]