How Often Do YOUR Customers Say WOW?

wow.gifIf you want to truly succeed in business long term you need to consistently over deliver.

You need to make your customers and clients say…   WOW!

When you exceed customer expectations several wonderful thing happen in your business.

1.  You reduce or even eliminate returns and refunds.
2.  You increase the likelihood of repeat business and dramatically increase the lifetime value of each customer.
3.  Your thrilled customers spread your marketing messages for you via word of mouth. (Which is the least expensive and most effective form of marketing you can employ.)
4.  You receive an endless supply of fresh and powerful testimonials, making you better able to convert new and prospective customers.

So as you can see…   By over delivering and “going for the WOW”, you improve all 3 of the main ways to improve your sales and profits, at the same time!

You boost lifetime…

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Category: Building Trust, Conversion Rate Improvement, Copywriting, Email Conversion, Landing Page Conversion, Marketing, Offline Marketing, Online Marketing, Online Merchandising, Product Creation, Success and Mindset
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Raise Your Price and Reduce Your Refunds!

When I’m conducting testing campaigns or Conversion Rate Optimization (CRO) projects for my clients, one of the (many) metrics I always try and track is refund rates.

As I’ve discussed before on this blog, refund rates that are too low can actually be a sign that you’re not “selling hard enough” and are leaving money on the table.

However, refund rates that are too high can indicate one of 7 different problems.

The 7 Main Reasons For High Refund Rates

1. Low Quality
The obvious problem a high refund rate indicates is potentially low product quality. If your refunds are high because of a low quality product the solution is simple.

Stop selling CRAP! If your product or service doesn’t add more value to the lives of your customer than the hard earned money they are paying you for it… You’re a thief! Stop it!…

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Category: Conversion Rate Improvement, Copywriting, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Merchandising, Split Testing, Testing and Tracking, Traffic Quality, Web Analytics
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Repent Ye Sinners! Marketing God, Jim Edwards Proclaims “The Ten Web Site Commandments”!

My friend an mentor Jim Edwards has done it again with a great post to his blog in which he identifies the “The Ten Web Site Commandments”.

I loved this post so much I’ve reprinted it in it’s entirety below.

“What makes a good web page?”

People ask me this all the time, though they often encounter
difficulty boiling the question down to so few words.

You, like any serious website operator, want to know how to
create and maintain the best possible website that nets you
the most sales and subscribers.

The following “commandments” represent the ideals towards
which every new or existing website should aspire.

1. Thou Shalt Have Purpose
– Clearly define the site’s purpose and ensure all content,
graphics, and text tightly focus on that purpose.

Discard all extraneous or distracting material and regularly

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Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Copywriting, Online Marketing, Online Merchandising, Product Creation, Testing and Tracking, Traffic Quality, Web Analytics, Web Usability, Website Design
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How to Reduce Shopping Cart Abandonment and Improve Conversion Rates By Downselling…

You’re probably familiar with up-selling and cross-selling. Perhaps you even employ these profit boosting tactics in your marketing.

But how about downselling?

After reviewing and evaluating hundreds of websites, I would have to say that less than 1% of all online sellers are using this powerful conversion booster.

And, that’s too bad, because in every single instance where I have tested a strategic and related downsell offer, I’ve seen an improvement in conversion rates. Often a big one!

Also… Downselling is a great way to capture new customers that you would otherwise have lost.

So what is downselling?

Downselling is simply presenting a related, yet lower priced offer to prospective customers who pass on your main offer.

A few ideas for downsell offers include:

  • “¢ Offering a mini version or light version of your product.
  • “¢ Offering a digital only version of your physical information products.
  • “¢ Offer

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Category: Building Trust, Conversion Rate Improvement, Copywriting, Email Conversion, Marketing, Offline Marketing, Online Marketing, Online Merchandising, Podcasts, Product Creation, Testing and Tracking, Web Analytics, Web Usability, Website Design
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