If you want to truly succeed in business long term you need to consistently over deliver.
You need to make your customers and clients say… WOW!
When you exceed customer expectations several wonderful thing happen in your business.
1. You reduce or even eliminate returns and refunds.
2. You increase the likelihood of repeat business and dramatically increase [...]
Popularity: 10% [?]
When I’m conducting testing campaigns or Conversion Rate Optimization (CRO) projects for my clients, one of the (many) metrics I always try and track is refund rates.
As I’ve discussed before on this blog, refund rates that are too low can actually be a sign that you’re not “selling hard enough” and are leaving money on [...]
Popularity: 4% [?]
My friend an mentor Jim Edwards has done it again with a great post to his blog in which he identifies the “The Ten Web Site Commandments”.
I loved this post so much I’ve reprinted it in it’s entirety below.
“What makes a good web page?”
People ask me this all the time, though they often encounter
difficulty [...]
Popularity: 5% [?]
You’re probably familiar with up-selling and cross-selling. Perhaps you even employ these profit boosting tactics in your marketing.
But how about downselling?
After reviewing and evaluating hundreds of websites, I would have to say that less than 1% of all online sellers are using this powerful conversion booster.
And, that’s too bad, because in every single instance [...]
Popularity: 4% [?]
You are currently browsing the archives for the Online Merchandising category.
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Oct | ||||||
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
Who else reads The Conversion Doctor's blog?
View reader community »
