One of my coaching clients read my last post, Do Coupon Codes INCREASE Checkout Abandonment?, asked me a question about how to turn off the coupon code field when using 1ShoppingCart (the shopping cart system I currently use.)
So I recorded him a quick video showing how to do it, and I figured it may be of help to you as well!
So [...]
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It seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.
(Click here to follow me on Twitter.)
One of my recent Conversion Tips, that I received a ton of questions about was the following…
“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”
Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?
There are actually several reasons I recommend against having a coupon code field in your shopping cart.
The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.
A behavior I’ve observed in multiple usability tests is website [...]
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It breaks my heart when I see people struggling to get their online businesses off the ground and begin making real money.
Most of the time, there is simply no good reason for them to have to work so hard to get started. Creating in-demand products and making money online is easy (at least once you know the simple formula.)
Yet, so many good, smart people struggle along for months or even years trying to breakthrough to the next level and begin really making money. They hit their head against the wall over and over trying to get to the other side.
(And often all they need is a guide who has been to the other side of that wall to simply tell them to “stop hitting your head against the wall, take 2 steps to the right, because there is the door!”)
What I’ve found is…
Most people who are having trouble getting [...]
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I just posted a new video that you need to Watch Right Now.
It answers a question that I’ve got from several of my email coaching clients over the past month or two.
They’ve been asking, ” Is the ‘Bad Economy’ hurting conversion rates and online sales?”
You see, my coaching clients know I have products in dozens of markets and niches (that’s where my REAL money comes from.)
And because most top online marketers turn to me for help with their testing and analytics I get to see conversion trends in dozens of additional markets and niches.
So that gives me a pretty unique – big picture view of trends in the online marketplace.
My answer to this question my surprise (and possibly even offend) you.
(But if you watch with an open mind, pay attention and TAKE ACTION on what I recommend you’ll see that you can actually sell MORE right [...]
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With over 5 years of content posted to my blog, new readers who want to increase their website’s conversion rates often get lost or miss out on some of my best conversion rate boosting content.
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