Tracking The Online Results of Your Offline Advertising.

As you know, tracking conversion rates by individual traffic source is critically important. Different traffic sources can convert at vastly different rates.Tracking the conversion rate of online traffic sources is fairly easy and straight forward. Simply use an adtracking program or service, or use one of the many server side options available.

However, for some reason many online business fail to effectively track the ROI from their offline marketing efforts.

This is unfortunate, because tracking the performance of your offline markting efforts is actually a simple process.

I frequently help my clients track the online results of their offline ads.

For tracking offline ads, I always recommend using a separate URL. (Domain names are cheap…)

The reason for this is simple… Testing has shown that in most cases if you use a tracking URL, such as a folder (www.mysite.com/newspaper) or a sub-domain (www.newspaper.mysite.com) your visitor will usually just strip off…

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Category: Conversion Rate Improvement, Offline Marketing, Online Marketing, Testing and Tracking, Traffic Quality
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Why the heck is your website not selling more? It could be your eyes”…

If you’re anything like most online marketers or website owners, you’ve probably tried every tweak, trick and technique you can think of to get your website to sell more.

Maybe you’ve even had a few successes and actually improved your conversion rates a bit.

Yet deep down inside, you’re positive that your site is capable of so much more.   You just know that with the right changes and improvements you could be converting a ton more visitors into buyers.

But the problem is”…   You’ve hit a brick wall and just can’t figure out what to change or tweak.

Perhaps it’s time you tried a new pair of eyes!

Think about it”…   You’ve probably looked at your website a thousand times.   You simply have too much knowledge about your products, your company, what you do and what you offer, to effectively see your website through a first…

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Category: Conversion Rate Improvement, Online Marketing, Podcasts, Testing and Tracking, Web Usability
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How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!

While reviewing the data of one of my consulting clients Google Adwords campaigns I stumbled across a few hard to explain results that perfectly illustrate the very large effect small differences can have on conversion rates. [...]

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Category: Conversion Rate Improvement, Copywriting, Landing Page Conversion, Online Marketing, Pay Per Click Conversion, Podcasts, Testing and Tracking, Traffic Quality, Web Analytics
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