Convert Your Visitors into Believers and You Will Convert Them Into Buyers…

World class copywriter Michel Fortin says that next to proper targeting and good copy, providing PROOF is one of the most critical keys to converting browsers to buyers.

Fortin says:

…the reality is, everything readers see is suspect right from the get-go. It gives new meaning to the word “conversion.” People never believe anything the moment they read your copy, so you need to “convert” them not into buyers but into believers.

I couldn’t agree more!

Check out his full article here:


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How to Reduce Shopping Cart Abandonment and Improve Conversion Rates By Downselling…

You’re probably familiar with up-selling and cross-selling. Perhaps you even employ these profit boosting tactics in your marketing.

But how about downselling?

After reviewing and evaluating hundreds of websites, I would have to say that less than 1% of all online sellers are using this powerful conversion booster.

And, that’s too bad, because in every single instance where I have tested a strategic and related downsell offer, I’ve seen an improvement in conversion rates. Often a big one!

Also… Downselling is a great way to capture new customers that you would otherwise have lost.

So what is downselling?

Downselling is simply presenting a related, yet lower priced offer to prospective customers who pass on your main offer.

A few ideas for downsell offers include:

  • “¢ Offering a mini version or light version of your product.
  • “¢ Offering a digital only version of your physical information products.
  • “¢ Offer


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Steve Irwin (The Crocodile Hunter) “…an Absolutely Brilliant Marketer!

Steve Irwin The Croc Hunter

My daughters and I loved watching The Crocodile Hunter. Steve’s Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer.

Instinctively he knew that to spread his message of conservation, he needed to first grab his audience by the eyeballs and get their attention.

A skilled showman and communicator, he could make the most mundane animals appear deadly and interesting. Captivating his audience by building suspense and tension that kept them riveted to his message.

With his hyper-animated presentation, colorful language (he introduced the world to his very Aussie catch phrase "Crikey") and unwaveringly khaki wardrobe he created a consistent and memorable personal brand. He was his own, walking talking USP (unique selling proposition.)

While many wanabes and knock-offs tried to copy his adventurous style and antics none of them ever came close…


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What on earth is the “O-Report”? (Even though it has a strange name, if you are interested in Joint Ventures you need to read it!)

I just stumbled across a report that I felt was important enough to let you know about.

Let me get right to the point…

The secret to rapid and lasting business success is in creating partnerships and strategic alliances… also known as Joint Ventures.

And, if your business needs immediate access to…

* More customers
* More traffic
* More revenue
* More profits
* Or all of the above…

Then, you should download, print and devour the following free report just posted by my two friends, Marc Goldman and JP Maroney.

Title: The “O” Report

It’s 28 pages in length…

And, absolutely cram-packed with THE TRUTH about how to build your business with joint ventures, strategic alliances, partnerships, cross promotions, host-beneficiary relationships, and parasite marketing.

It’s 100% content — not a single word of “sell” or “pitch” in it.

You’ve never seen…


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I am sick and tried of “Internet Marketing Gurus”…

If you have been selling your products or services online for any length of time you have no doubt run across many of the popular online marketing “gurus”.

(I personally hate the word “guru”. I prefer “expert” or “advisor”, but “guru” is used so frequently online I’ve decided to use it in this post”…)

Unfortunately many of the self-proclaimed “gurus” found online have never sold ANYTHING online other than their information products about how to make money online selling information products.

One of the main reasons that 95% of my business and websites target niches far removed from the “how to make money online” crowd is because, much of the marketing I see in the “Internet Marketing” niche is almost incestuous in nature.

You have internet marketers hyping products to internet marketers on how to hype products to other internet marketers. It would be almost laughable if good, hard working…


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