Do Coupon Codes INCREASE Checkout Abandonment?

couponsIt seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.

(Click here to follow me on Twitter.)

One of my recent Conversion Tips, that I received a ton of questions about was the following…

“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”

Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?

There are actually several reasons I recommend against having a coupon code field in your shopping cart.

The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.

A behavior I’ve observed…

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Do THIS before you write ANY copy! (And you’ll make WAY more money…)

free-vid.jpgI recently recorded this video for one of my email coaching clients (along with a couple others that I’m NOT going to share.)

But it turned out so good that I thought I’d share it with you too!

In this video I walk you through a pre-copywriting worksheet I fill out every single time I am going to be writing any kind of sales copy.

This includes writing full salesletters for my own business or for my clients, creating sales videos, webinars and even live speaking engagements where I have an offer at the end.

Now, some people know that I’m almost obsessive about creating checklists and procedures for just about EVERYTHING I do in my business.

But if you want to achieve maximum results in your own business you need to develop checklists and procedures for everything YOU do as well.

By going through this pre-copywriting procedure, the quality…

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Private Email Based Coaching: Only 3 Spots Left!

For over 5 years now I’ve had an almost secret, closed door by-invitation-only coaching program.

Why did I keep it a closed and private program? Mainly because I’m in a fortunate position to be very selective about who I choose to work with. And partially, because even without promoting it the program has always been full.

But after I mentioned in a video a couple months ago that I had a coaching program (even though I clearly stated that it was a closed, by-invitation-only program) I was flooded with requests to join.

Just about everybody who asked me about the program got my standard reply which is “Sorry… All of my coaching programs are full and new students are only allowed in by a personal invitation.”

But a few of them didn’t take no for an answer and were VERY persistent. And new requests kept coming in.

Like most successful…

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Improving Conversion Rates With the Power of Your MIND?!

The response I’ve got from yesterday’s video has been amazing. Other than a couple of nasty emails or Twitter messages from people who took offense to my comments against “redistribution of wealth”, the feedback I’ve received has been overwhelmingly positive.

I had no idea that my readers and subscribers felt so strongly about “mindset” related issues. And, I’m glad… Because, regardless of how well your site converts, if you don’t have the right mindset or don’t have the proper systems and procedures in place, you simply are not going to be able to handle the growth and sudden financial success high conversion rates will bring.

I’ve seen it happen over and over. Early on in my coaching and consulting career, I would help a business owner (or even fairly large sized companies) double or triple sales in a very short period of time, to only see their businesses or…

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New Video Posted: Is the “Bad Economy” hurting conversion rates?

I just posted a new video that you need to Watch Right Now.

It answers a question that I’ve got from several of my email coaching clients over the past month or two.

They’ve been asking, ” Is the ‘Bad Economy’ hurting conversion rates and online sales?”

You see, my coaching clients know I have products in dozens of markets and niches (that’s where my REAL money comes from.)

And because most top online marketers turn to me for help with their testing and analytics I get to see conversion trends in dozens of additional markets and niches.

So that gives me a pretty unique – big picture view of trends in the online marketplace.

My answer to this question my surprise (and possibly even offend) you.

(But if you watch with an open mind, pay attention and TAKE ACTION on what I recommend you’ll…

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