Tracking The Online Results of Your Offline Advertising.

As you know, tracking conversion rates by individual traffic source is critically important. Different traffic sources can convert at vastly different rates.Tracking the conversion rate of online traffic sources is fairly easy and straight forward. Simply use an adtracking program or service, or use one of the many server side options available.

However, for some reason many online business fail to effectively track the ROI from their offline marketing efforts.

This is unfortunate, because tracking the performance of your offline markting efforts is actually a simple process.

I frequently help my clients track the online results of their offline ads.

For tracking offline ads, I always recommend using a separate URL. (Domain names are cheap…)

The reason for this is simple… Testing has shown that in most cases if you use a tracking URL, such as a folder (www.mysite.com/newspaper) or a sub-domain (www.newspaper.mysite.com) your visitor will usually just strip off…

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