I just recorded you a free video (nothing for sale) that shares the #1 secret to achieving high conversion rates.
(I’m talking double digit, 10%+ conversion rates!)
And no, the “secret” is not:
- Great Headlines
- Good Copywriting
- Having a Great Product
- Using Video
- Building Trust
- Some Special Button
- Targeted Traffic
- Or Even Testing!
Watch the full video and discover the #1 secret here:
Happy viewing!
Eric
PS – Actually it’s NOT really a “secret”, but since 98% of marketers are too lazy to do it the right way, it may as well be secret!
Watch the video right [...]
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As I mentioned in one of my latest blog posts, something I try and do at the end of each year is take 3 or 4 days, lock myself up in a hotel and conduct what I call my “goal setting retreat”.
During these sessions, I review the previous 12 months and plan out my business (and life) strategy for the next 12 months.
These periods have often been some of the highest leverage and ROI activities I’ve ever engaged in.
Several of my biggest businesses and jumps in income, and dramatic changes in my lifestyle have come out of these multi-day planning sessions.
One of the key activities in my goal setting retreat is laying out my 12 month plan for each of my businesses and companies.
Having a detailed, month-by-month, year long plan for your business creates a level of focus, direction and momentum that you simply cannot get any other [...]
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It seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.
(Click here to follow me on Twitter.)
One of my recent Conversion Tips, that I received a ton of questions about was the following…
“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”
Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?
There are actually several reasons I recommend against having a coupon code field in your shopping cart.
The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.
A behavior I’ve observed in multiple usability tests is website [...]
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I recently recorded this video for one of my email coaching clients (along with a couple others that I’m NOT going to share.)
But it turned out so good that I thought I’d share it with you too!
In this video I walk you through a pre-copywriting worksheet I fill out every single time I am going to be writing any kind of sales copy.
This includes writing full salesletters for my own business or for my clients, creating sales videos, webinars and even live speaking engagements where I have an offer at the end.
Now, some people know that I’m almost obsessive about creating checklists and procedures for just about EVERYTHING I do in my business.
But if you want to achieve maximum results in your own business you need to develop checklists and procedures for everything YOU do as well.
By going through this pre-copywriting procedure, the quality of your copy, your connection [...]
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With over 5 years of content posted to my blog, new readers who want to increase their website’s conversion rates often get lost or miss out on some of my best conversion rate boosting content.
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