Twitter Testing
Anyone who has been reading my blog for more than about 60 seconds knows there is a reason why Michel Fortin calls me a “Fanatical Tester”.
Continuous testing is the key factor that differentiates wildly successful online businesses and marketers, from the rest of the pack.
There is just no better way to gain a devastating long term advantage over your competition.
And as someone who has been running online split and multivariate tests (over 7,000 total) on my own sites and my clients sites for over a decade now, I was not surprised to discover that Twitter was running a few tests of their own.
And they are running their tests on an element of their site that I’ve identified time and time again as one of the items that can give a significant boost to conversion rates, and that element is their Submit Button.
As you can see from the screenshots [...]
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It seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.
(Click here to follow me on Twitter.)
One of my recent Conversion Tips, that I received a ton of questions about was the following…
“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”
Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?
There are actually several reasons I recommend against having a coupon code field in your shopping cart.
The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.
A behavior I’ve observed in multiple usability tests is website [...]
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As I often do, I posted one of my “Conversion Tips” to Twitter today, and the response was fantastic and I got a ton of re-tweets!
This was the tip:
Conversion Tip: The words “We Hate Spam” near your optin button actually HURTS optin rates in most tests.
Several people asked me to expand on the tip, so here it goes…
I’m not sure who started it, but it’s everywhere. (I probably still have it on a few of my own sites.)
“We Hate Spam as Much As You Do!”
That’s the statement near the submit button on websites all over the net.
In fact, according to Google, the phrase “we hate spam as much as you do” is found on over 2,000,000 pages.
People see other websites using the phrase, assume it must work and paste it on their own site.
But guess what?
Who ever came up with that stamen probably didn’t bother to test it!
How do [...]
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The feedback and response I got to my recent “My Squeeze Pages Suck” video was great.
… At least MOST of it.
While I got dozens of great emails from folks telling me they liked the video, I did get one not-so-nice email that I got a chuckle out of.
In my email and video I talked about running tests to increase the “opt-in” rate of your landing pages.
Well here is the reply I got from one subscriber:
“Isn’t the word………..”option”??? Just wondered!!!
Guess your “optins” suck because maybe,,,,,,,,you can’t even spell properly?????”
LOL… Of course any true online marketer knows that an “Opt-In” happens when somebody OPTS INto your email list. I guess they have the “option” not to “opt-in”… 
But as humorous as this example was (at least to me), it does contain a valuable marketing lesson.
And that is this…
When trying to communicate or persuade, you should never take for granted that your [...]
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