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It seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.
(Click here to follow me on Twitter.)
One of my recent Conversion Tips, that I received a ton of questions about was the following…
“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”
Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?
There are actually several reasons I recommend against having a coupon code field in your shopping cart.
The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we [...]
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As I often do, I posted one of my “Conversion Tips” to Twitter today, and the response was fantastic and I got a ton of re-tweets!
This was the tip:
Conversion Tip: The words “We Hate Spam” near your optin button actually HURTS optin rates in most tests.
Several people asked me to expand on the tip, so here it goes…
I’m not sure who started it, but it’s everywhere. (I probably still have it on a few of my own sites.)
“We Hate Spam as Much As You Do!”
That’s the statement near the submit button on websites all over the net.
In fact, according to Google, the phrase “we hate spam as much as you do” is found on over 2,000,000 pages.
People see other websites using the phrase, assume it must work and paste it on their own site.
But guess what?
Who ever came up with that stamen probably didn’t bother to test it!
How do [...]
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The feedback and response I got to my recent “My Squeeze Pages Suck” video was great.
… At least MOST of it.
While I got dozens of great emails from folks telling me they liked the video, I did get one not-so-nice email that I got a chuckle out of.
In my email and video I talked about running tests to increase the “opt-in” rate of your landing pages.
Well here is the reply I got from one subscriber:
“Isn’t the word………..”option”??? Just wondered!!!
Guess your “optins” suck because maybe,,,,,,,,you can’t even spell properly?????”
LOL… Of course any true online marketer knows that an “Opt-In” happens when somebody OPTS INto your email list. I guess they have the “option” not to “opt-in”… 
But as humorous as this example was (at least to me), it does contain a valuable marketing lesson.
And that is this…
When trying to communicate or persuade, you should never take for granted that your [...]
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Yep. I’m publicly admitting it…
My optin and squeeze pages suck.
They suck in new leads and subscribers like an F5 tornado!
But seriously, I’ve recorded you a short video below to explain how YOU can get your optin pages to suck too!
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You’re invited! This Wednesday (Jan. 21) at 8:00 PM Eastern I’m holding a free, “Reader Appreciation Webinar”.
==> http://www.crdoc.me/qawb
During this special, jam packed 90 minute Question and Answer webinar, I’ll be giving answers to YOUR most pressing and important questions about growing your online business.
Normally to get me to answer your specific business building questions and give you my million dollar advice you have to either be in one of my coaching programs OR pay my $1,000.00 per hour consulting fees. (And even at $1,000.00 an hour I still have a waiting list to schedule your call with me!)
But if you ACT FAST you can lock in your 100% free spot on my “Reader Appreciation Q and A Webinar”!
==> http://www.crdoc.me/qawb
You can ask me any question you want!
You can ask him questions about…
* Copywriting and conversion.
* Online testing.
* Creating high converting products.
* Building a highly responsive list.
* Google Analytics and Google Website Optimizer.
* Driving [...]
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