Hackersafe Logo and McAffe Secure Seal Test Results Revisited (Does it still help?)

Hacker Sfae Logo

Hacker Safe LogoBecause I was one of the first people to do any serious split and multivariate testing of the Hacker Safe Logo years ago, I’m asked all the time if displaying the seal still boosts conversion rates.

For a while I was reluctant to share some of my later testing results, because Hacker Safe was bought out by McAfee a couple years ago and they changed the logo from being the “Hacker Safe Seal” to the “McAfee Secure Seal”.

My early testing after this change showed a fairly big drop in the conversion boost produced by using the logo/seal on most sites tested.

Don’t get me wrong, even the “McAfee Secure” version still out performed having NO security seal or logo, but the big gains I had seen with the Hacker Safe version had dropped off.

There were a couple reasons for this…

First, the…

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Check Out What Twitter Is Split Testing on THEIR Site…

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Twitter Testing

Anyone who has been reading my blog for more than about 60 seconds knows there is a reason why Michel Fortin calls me a “Fanatical Tester”.

Continuous testing is the key factor that differentiates wildly successful online businesses and marketers, from the rest of the pack.

There is just no better way to gain a devastating long term advantage over your competition.

And as someone who has been running online split and multivariate tests (over 7,000 total) on my own sites and my clients sites for over a decade now, I was not surprised to discover that Twitter was running a few tests of their own.

And they are running their tests on an element of their site that I’ve identified time and time again as one of the items that can give a significant boost to conversion rates, and that element is their Submit Button.

As you…

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Increase Website Conversion Rates With These 29 Posts

Increase Conversion RatesWith over 5 years of content posted to my blog, new readers who want to increase their website’s conversion rates often get lost or miss out on some of my best conversion rate boosting content.

So to help you increase your online conversion rates quickly I’ve listed some of my most popular conversion rate increasing tips, videos and blog posts below!

1. My #1 Conversion Boosting Secret Revealed… (Free!)

2. Discover The 19 Critical Elements of a Winning Sales Letter! (FREE Video…)

3. How to Boost Conversion Rates at 1ShoppingCart by up to 20% in Under 60 Seconds!

4. Do Coupon Codes INCREASE Checkout Abandonment?

5. We Hate Spam (and our optin rate) As Much As You Do…

6. Do THIS before you write ANY copy! (And you’ll make WAY more money…)

7. How To Double Your Online Sales (Even in a “Bad”

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Do Coupon Codes INCREASE Checkout Abandonment?

couponsIt seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.

(Click here to follow me on Twitter.)

One of my recent Conversion Tips, that I received a ton of questions about was the following…

“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”

Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?

There are actually several reasons I recommend against having a coupon code field in your shopping cart.

The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.

A behavior I’ve observed…

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We Hate Spam (and our optin rate) As Much As You Do…

As I often do, I posted one of my “Conversion Tips” to Twitter today, and the response was fantastic and I got a ton of re-tweets!

This was the tip:

Conversion Tip: The words “We Hate Spam” near your optin button actually HURTS optin rates in most tests.

Several people asked me to expand on the tip, so here it goes…

I’m not sure who started it, but it’s everywhere. (I probably still have it on a few of my own sites.)

“We Hate Spam as Much As You Do!”

That’s the statement near the submit button on websites all over the net.

In fact, according to Google, the phrase “we hate spam as much as you do” is found on over 2,000,000 pages.

People see other websites using the phrase, assume it must work and paste it on their own site.

But guess what?…

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