Why Having a “Good” Conversion Rate Could Hurt You!

cautionWhen visitors to your website are not buying or subscribing, it becomes obvious that you have a conversion problem.

However, the real danger lies when your visitors ARE actually buying and subscribing. When you have what you believe to be a “good” conversion rate, and you are making a little bit of money from your site (or even a lot of money from your site), you have the natural tendency to change your focus away from maximizing conversion rates.

If you know you have a conversion problem, then you are motivated to do what it takes to fix the problem. But if you’re making sales and getting optins, you just may begin to take conversion for granted.

I’ve been guilty of this myself. A few years ago I had a niche site selling an ebook on how to relieve arthritis pain naturally. And of course (as “The Conversion Doctor”) when…

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Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Copywriting, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Pay Per Click Conversion, Split Testing, Success and Mindset, Testing and Tracking
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Conversion Rate Optimization (CRO) What Is It and How Do You Do It?

Conversion Rate OptimisationConversion Rate Optimization (CRO) can absolutely transform your online business.

Unfortunately very few online businesses are focused on improving conversion rates. Most online businesses operate under the “more traffic is the solution to all my problems” philosophy.

The problem is, as more and more competitors flood into every profitable online market, getting more traffic (or even maintaining the traffic levels you already have) becomes increasingly difficult.

While nearly every online marketer or website owner has heard of, and is focused on Search Engine Optimization, only a handful (the most savvy and profitable) have made Conversion Rate Optimization an equal priority.

Just a quick glance at Google’s search results shows the wide discrepancy between the number of sites and pages focused on SEO vs. CRO.

“search engine optimization” has 33,900,000 results.
“conversion rate optimization” has only 12,500 results.

Of course there are many reasons for this wide discrepancy, but the…

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Category: Building Trust, Conversion Rate Improvement, Copywriting, Email Conversion, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Merchandising, Pay Per Click Conversion, Split Testing, Testing and Tracking, Usability Testing, Web Analytics, Web Usability, Website Design
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WOW! This really needed to be said… (Give it to a woman to have the “balls” to say it!)

Internet Marketing Sins
I just got done reading part 1 of an incredible 3 part “manifesto” by Sylvie Fortin that exposes the stupidity of the underhanded tricks and short-sighted tactics being used by some in the “internet marketing” community.

While she is NOT going to be making any friends with a few “top marketers” (and she may actually lose a few clients because of this), the things she has said in this shocking expose have needed to be said for a while.

And it is not just the marketers she is going after… She unloads on customers “sins” as well.

BUT… I’m going to warn you, she doesn’t pull any punches AND she uses some VERY strong language. And if you are guilty of any of these “sins” (as either a marketer OR a customer) you ARE going to be offended, insulted, cussed at and called names.

For example…

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Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Copywriting, Landing Page Conversion, Marketing, Online Marketing, Success and Mindset
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I need your feedback… (2 Hour Webinar Recording FREE For 48 More Hours!)

Conversion Rate WebinarThe response to the recording of my 2 hour Conversion Rate Optimization webinar has been tremendous.

You can watch it here:

http://www.UltimateConversionBooster.com/webinar.htm

But I need a favor…

In a couple of days I’m going to be taking the recording down because I’m turning it into a physical product on DVD. (Yep, the content was THAT good!)

Of course I need testimonials to help me sell the product. So I’d like to ask you a favor…

Can you watch the video (while it’s still free) and send me your feedback or a testimonial? (Just post a comment on this blog post.)

http://www.UltimateConversionBooster.com/webinar.htm

Thanks

Eric Graham,
“The Conversion Doctor”

PS – If I wind up using your testimonial I’ll even send you a free copy of the DVD when it is produced!

http://www.UltimateConversionBooster.com/webinar.htm

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Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Copywriting, Email Conversion, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Merchandising, Online Video, Product Creation, Split Testing, Success and Mindset, Testing and Tracking, Usability Testing, Web Analytics, Web Usability, Webinars
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Free Webinar Recording Replay (For a few days only!)

Conversion Rate WebinarWOW! The feedback I am getting from tonight’s SOLD OUT Ultimate Conversion Booster webinar has been fantastic!

But if you were not able to attend, no problem… I made sure to record the entire thing for you.

So even if you missed it you can view the entire webinar video at the link below.

http://www.UltimateConversionBooster.com/webinar.htm

But because I’m turning the webinar into a paid product (yes… the content was THAT good) I’m not sure how long I’m going to leave the free recordings on my server.

So you’d better go watch the recording while you can!

Happy testing!

Eric Graham,
“The Conversion Doctor”

PS – That replay link again is:
http://www.UltimateConversionBooster.com/webinar.htm

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Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Copywriting, Email Conversion, Landing Page Conversion, List Building, Marketing, Multivariate Testing, Offline Marketing, Online Marketing, Online Merchandising, Online Video, Pay Per Click Conversion, Podcasts, Product Creation, Recomended Blogs, Split Testing, Success and Mindset, Teleseminars, Testing and Tracking, Traffic Quality, Usability Testing, Web Analytics, Web Usability, Webinars, Website Design
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