My #1 Conversion Boosting Secret Revealed… (Free!)

I just recorded you a free video (nothing for sale) that shares the #1 secret to achieving high conversion rates.

(I’m talking double digit, 10%+ conversion rates!)

And no, the “secret” is not:

- Great Headlines
– Good Copywriting
- Having a Great Product
– Using Video
- Building Trust
– Some Special Button
- Targeted Traffic
– Or Even Testing!

Watch the full video and discover the #1 secret here:

Happy viewing!

Eric

PS – Actually it’s NOT really a “secret”, but since 98% of marketers are too lazy to do it the right way, it may as well be secret!

Watch the video right now!

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Jobs Are Filthy Habits That You Should Kick As Soon As Possible!

jobs suck!Okay… I’ll warn you up front, this post LOOOOONG and is going to piss some people off! I’ll be touching on the “big 3”, Money, Politics, and even Religion!

But I’m fine with that, because the people it’s going to piss off are not in my target market anyway!

And the people that are NOT pissed off by this post may very well have their lives changed if they really take its message to heart.

So I’ll gladly risk stepping on a few toes, even losing a few readers and subscribers in order to reach and help those that need to hear this message…

That means if you are a whiner, complainer, socialist, atheist, communist, liberal, or anyone else who refuses to take personal responsibility for your own success and wants an employer or some government agency to “take care of you” or give you “job security”, then you had…

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How to Make 2010 Your Best Year Ever!

As I mentioned in one of my latest blog posts, something I try and do at the end of each year is take 3 or 4 days, lock myself up in a hotel and conduct what I call my “goal setting retreat”.

During these sessions, I review the previous 12 months and plan out my business (and life) strategy for the next 12 months.

These periods have often been some of the highest leverage and ROI activities I’ve ever engaged in.

Several of my biggest businesses and jumps in income, and dramatic changes in my lifestyle have come out of these multi-day planning sessions.

One of the key activities in my goal setting retreat is laying out my 12 month plan for each of my businesses and companies.

Having a detailed, month-by-month, year long plan for your business creates a level of focus, direction and momentum that you…

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Is What You Are UNWILLING To Do Keeping You Broke?

successAt the end of each year, I take a few days off and reflect on my successes and learning experiences (there’s no such thing as “failures”) over the past 12 months, and then lay out my plan for the next 12 months.

I call this my “goal setting retreat”, and I often will lock myself up in a hotel suite or resort somewhere and just focus on planning and high level strategy for several days.

In preparation for this year’s goal setting retreat, I’ve been reflecting on some of the key differentiating factors that account for my success (and the success of many others I associate with as friends and clients.)

While there are many common factors and habits I’ve observed in other successful people, there is one that I want to comment on that often gets overlooked in much of the “success literature”.

And that is the willingness successful…

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Do Coupon Codes INCREASE Checkout Abandonment?

couponsIt seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.

(Click here to follow me on Twitter.)

One of my recent Conversion Tips, that I received a ton of questions about was the following…

“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”

Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?

There are actually several reasons I recommend against having a coupon code field in your shopping cart.

The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.

A behavior I’ve observed…

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