My daughters and I loved watching The Crocodile Hunter. Steve’s Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer.

Instinctively he knew that to spread his message of conservation, he needed to first grab his audience by the eyeballs and get their attention.

A skilled showman and communicator, he could make the most mundane animals appear deadly and interesting. Captivating his audience by building suspense and tension that kept them riveted to his message.

With his hyper-animated presentation, colorful language (he introduced the world to his very Aussie catch phrase "Crikey") and unwaveringly khaki wardrobe he created a consistent and memorable personal brand. He was his own, walking talking USP (unique selling proposition.)

While many wanabes and knock-offs tried to copy his adventurous style and antics none of them ever came close…

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